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FishingFishing Rods 19

Fishing Rods

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Douglas 4 Piece Sky G Fly Rod - 10ft - #4

NEW NYMPHING models for 2023 - The 3 models are designed for those nymphing anglers looking for the ultimate technical rod. Using the same technology as the casting series but changing the blank taper, features and performance to suit a nymphing angler's every need.
Douglas 4 Piece Sky G Fly Rod - 10ft - #4. The distinguished SKY G Fly Rod leverages technology in its quest to achieve fly rod perfection. Considered “the ultimate presentation rod” for finicky fish, the SKY G is crafted on a beautiful multi-modulus blank with a moderately fast action.
  RRP £899.99 £799.00 In stock Purchase Options
Douglas 4 Piece Upstream Fly Rod - 7ft 3in - #3. The Douglas Upstream Fly Rod Series lineup from Douglas Outdoors brings eight unique, ultra-lite fly rods to the game. Each rod is designed to have a minimum, but high function approach to bush and upcountry fishing environments. The challenge of both close casting and designing a rod that will control your line, fly and catch with authority, is a balance that Upstream strikes with ease.
  RRP £559.99 £499.00 In stock Purchase Options
Douglas 4 Piece Upstream Fly Rod - 8ft 3in - #3. The Douglas Upstream Fly Rod Series lineup from Douglas Outdoors brings eight unique, ultra-lite fly rods to the game. Each rod is designed to have a minimum, but high function approach to bush and upcountry fishing environments. The challenge of both close casting and designing a rod that will control your line, fly and catch with authority, is a balance that Upstream strikes with ease.
  RRP £559.99 £499.00 In stock Purchase Options
 
Douglas 4 Piece Upstream Plus Fly Rod - 9ft - #4. The Upstream PLUS provides more power than the Douglas Upstream ultra-lite series. It gives the angler a solid up-locking reel seat for fighting larger fish. Most importantly, it provides a slightly faster action that makes the Upstream PLUS a great choice for people who want enough muscle to land the fish of a lifetime and enough finesse to use the tippet and flies required in tough, technical situations.
  RRP £599.99 £499.00 In stock Purchase Options
Douglas 4 Piece DXF Fly Rod - 10ft - #3. Not only did they earn the Best Midpriced Rod award from George Anderson’s Yellowstone Angler, the Douglas DXF Fly Rod Series is finished with the highest-quality components. High-modulus blanks deliver strength and modern actions that are sure to add precision and grace your presentation skills. XMatrix carbon technology offers a lightweight feel and a sensitivity that alerts you to the softest takes.
  RRP £469.99 £249.00 In stock Purchase Options
Douglas 4 Piece DXF Fly Rod - 10ft - #4. Not only did they earn the Best Midpriced Rod award from George Anderson’s Yellowstone Angler, the Douglas DXF Fly Rod Series is finished with the highest-quality components. High-modulus blanks deliver strength and modern actions that are sure to add precision and grace your presentation skills. XMatrix carbon technology offers a lightweight feel and a sensitivity that alerts you to the softest takes.
  RRP £469.99 £249.00 In stock Purchase Options
 

Favorite 2 Piece Black Swan Saltwater Lure Rod - 2.57m

What is a wand in terms of a lure fishing rod? My definition would have to be this exact rod. Weighing an amazing 103g, if you like a lightweight lure rod which can genuinely thrash something like the 35g Savage Gear Surf Seeker as hard as you can hit it, then this is a rod to consider - Henry Gilbey - Click through to read his Full Review.
Favorite 2 Piece Black Swan Spinning Rod - 2.57m. SIMPLICITY AND FUNCTIONALITY. The black, matte design with a subtle logo and a straight handle does not distract attention from the quality and experience of using the rod. At the same time, it distinguishes the rod from all others on the market.
5 star review (1)     From £259.99 Check stock Purchase Options

G. Loomis 4 Piece IMX-Pro Euro Fly Rod - 10ft #2

The ulimate Nymphing rod - IMX-PROe is designed to load easily for improved casting accuracy without sacrificing the “oomph” behind the hookset. Conduit Core Technology and our GL7 Resin System combine to reduce overall weight, resulting in a lightweight, scary sensitive blank. A custom half wells “Euro Grip,” matte-finished reel seat with counter-weighted fighting butt, precise guide spacing to eliminate line sag - Watch the Video
G. Loomis 4 Piece IMX-Pro Euro Fly Rod - 10ft. Lift. Lob. Repeat. Downright deadly, modern euro nymphing is a beyond-proven tactic for boosting catch count. For many anglers – especially those in high-traffic fisheries with pressured fish – it’s one of the best ways to achieve maximum effectiveness efficiently. True disciples of this method require specialized tools with innovative actions and components configured to satisfy a set of unique tactical demands.
  RRP £599.99 £349.00 In stock Purchase Options

G. Loomis 4 Piece IMX-Pro Euro Fly Rod - 10ft 6in - #3

The ulimate Nymphing rod - IMX-PROe is designed to load easily for improved casting accuracy without sacrificing the “oomph” behind the hookset. Conduit Core Technology and our GL7 Resin System combine to reduce overall weight, resulting in a lightweight, scary sensitive blank. A custom half wells “Euro Grip,” matte-finished reel seat with counter-weighted fighting butt, precise guide spacing to eliminate line sag - Watch the Video
G. Loomis 4 Piece IMX-Pro Euro Fly Rod - 10ft 6in - #3. Lift. Lob. Repeat. Downright deadly, modern euro nymphing is a beyond-proven tactic for boosting catch count. For many anglers – especially those in high-traffic fisheries with pressured fish – it’s one of the best ways to achieve maximum effectiveness efficiently. True disciples of this method require specialized tools with innovative actions and components configured to satisfy a set of unique tactical demands.
5 star review (1) RRP £599.99 £399.00 In stock Purchase Options
 

G. Loomis 4 Piece IMX-Pro V2 Fly Rod - 9ft

Available in #4, #5, #6 models
G. Loomis 4 Piece IMX-Pro V2 Fly Rod - 9ft. At G. Loomis, we build tools that enhance natural ability, boost effectiveness, and expand tactical opportunity. We do this for the dawn patrollers. The mid-day grinders. The last-light renegades. For those that make time on the water a top priority. Introducing IMX-PRO V2, a continuation of our 40-year commitment to provide anglers with actions that put the bug where your brain wants it every time. Experience this diverse set of purpose-driven actions
5 star review (1) RRP £549.99 From £299.00 Check stock Purchase Options
G. Loomis 4 Piece IMX-Pro V2 Fly Rod - 9ft - #5 with Fighting Butt. At G. Loomis, we build tools that enhance natural ability, boost effectiveness, and expand tactical opportunity. We do this for the dawn patrollers. The mid-day grinders. The last-light renegades. For those that make time on the water a top priority. Introducing IMX-PRO V2, a continuation of our 40-year commitment to provide anglers with actions that put the bug where your brain wants it every time. Experience this diverse set o
  RRP £549.99 £349.00 In stock Purchase Options

G. Loomis 4 Piece IMX-Pro V2 Fly Rod - 10ft

Available in #4, #5, #6, #7, #8 models
G. Loomis 4 Piece IMX-Pro V2 Fly Rod - 10ft. At G. Loomis, we build tools that enhance natural ability, boost effectiveness, and expand tactical opportunity. We do this for the dawn patrollers. The mid-day grinders. The last-light renegades. For those that make time on the water a top priority. Introducing IMX-PRO V2, a continuation of our 40-year commitment to provide anglers with actions that put the bug where your brain wants it every time. Experience this diverse set o
5 star review (2) RRP £549.99 From £349.00 Check stock Purchase Options
 
G. Loomis 4 Piece IMX-Pro V2 Shortspey Rod - 11ft 1in. At G. Loomis, we build tools that enhance natural ability, boost effectiveness, and expand tactical opportunity. We do this for the dawn patrollers. The mid-day grinders. The last-light renegades. For those that make time on the water a top priority. Introducing IMX-PRO V2, a continuation of our 40-year commitment to provide anglers with actions that put the bug where your brain wants it every time. Experience this diverse set o
  RRP £599.99 £399.00 Check stock Purchase Options

G. Loomis 4 Piece NRX+ Freshwater Fly Rod - 9ft

Available in #4, #5, #6 models - NRX+ provides the power, line speed, and loop stability expected from modern fast-action rods, without compromising
G. Loomis 4 Piece NRX+ Freshwater Fly Rod - 9ft. Edgy environmental factors like sustained wind, complex hydraulics, and natural structure all pack the potential to punish productivity. With favor stacked in nature's corner, level the playing field with fishing tools forged to conquer these, and other common variables. With a primary focus of maximizing versatility, these adaptable actions improve angler capability and expand tactical opportunity in difficult fishing situations. Rolled with our
  RRP £849.99 From £549.00 Check stock Purchase Options

G. Loomis 4 Piece NRX+ Freshwater Fly Rod - 10ft

Available in #4, #5, #6, #7 models
G. Loomis 4 Piece NRX+ Freshwater Fly Rod - 10ft. Edgy environmental factors like sustained wind, complex hydraulics, and natural structure all pack the potential to punish productivity. With favor stacked in nature's corner, level the playing field with fishing tools forged to conquer these, and other common variables. With a primary focus of maximizing versatility, these adaptable actions improve angler capability and expand tactical opportunity in difficult fishing situations. Rolled with our
5 star review (4) RRP £849.99 From £599.00 Check stock Purchase Options
 

G. Loomis 4 Piece NRX+ LP Freshwater Fly Rod - 8ft 3in - #3

NRX+ LP is the ultimate tool for accurate and effective dry fly presentation. Tailored for supreme versatility over a wide range of casting techniques, actions are sweet, smooth, and stable, with plenty of "spank" when conditions call for an additional pinch of power.
G. Loomis 4 Piece NRX+ LP Freshwater Fly Rod - 8ft 3in - #3. Picky and particular, feeding trout aren't often available to receive offerings sent in a straight-line path. Perfect, delicate drifts require slinging unconventional slack yielding casts, and drag inducing micro-currents, obstacles, and other naturally occurring variables can limit tactical opportunity. When success rests on a razor's edge, take control with balanced fishing tools built to boost effectiveness in ultra-technical scena
  RRP £849.99 £599.00 In stock Purchase Options
G. Loomis 4 Piece NRX+ LP Freshwater Fly Rod - 9ft. Picky and particular, feeding trout aren't often available to receive offerings sent in a straight-line path. Perfect, delicate drifts require slinging unconventional slack yielding casts, and drag inducing micro-currents, obstacles, and other naturally occurring variables can limit tactical opportunity. When success rests on a razor's edge, take control with balanced fishing tools built to boost effectiveness in ultra-technical scenarios
5 star review (1) RRP £849.99 From £549.00 Check stock Purchase Options
G. Loomis 4 Piece NRX+ Spey Fly Rod - 12ft 6in - #6. Four-season spey anglers face a horde of tricky obstacles. Wildly fluctuating water levels and clarity, Alternating directional wind, and complex hydraulics are just a few of the familiar factors two-hand casters must regularly overcome. Successfully securing a hook-up on the swing is difficult enough. Take control, and conquer common variables with balanced fishing tools forged to amplify effectiveness in volatile fishing enviornments. Regard
5 star review (1) RRP £1049.99 £699.00 In stock Purchase Options
 

G. Loomis 4 Piece NRX+ Spey Rod - 13ft 3in

Available in #7, #8, #9 models
G. Loomis 4 Piece NRX+ Spey Rod - 13ft 3in. Four-season spey anglers face a horde of tricky obstacles. Wildly fluctuating water levels and clarity, Alternating directional wind, and complex hydraulics are just a few of the familiar factors two-hand casters must regularly overcome. Successfully securing a hook-up on the swing is difficult enough. Take control, and conquer common variables with balanced fishing tools forged to amplify effectiveness in volatile fishing enviornments. Regardless
5 star review (1) RRP £1099.99 From £699.00 Check stock Purchase Options

G. Loomis 4 Piece NRX+ Switch Rod - 11ft

Available in #6, #7, #8 models
G. Loomis 4 Piece NRX+ Switch Rod - 11ft. Four-season spey anglers face a horde of tricky obstacles. Wildly fluctuating water levels and clarity, Alternating directional wind, and complex hydraulics are just a few of the familiar factors two-hand casters must regularly overcome. Successfully securing a hook-up on the swing is difficult enough. Take control, and conquer common variables with balanced fishing tools forged to amplify effectiveness in volatile fishing enviornments. Regardless
  RRP £1049.99 From £699.00 Check stock Purchase Options

G. Loomis 2 Piece NRX+ Saltwater Fly Rod - 8ft 10in

Available in #8, #9, #10, #12 models
G. Loomis 2 Piece NRX+ Saltwater Fly Rod - 8ft 10in. Despite best laid plans, conditions in saltwater environments have a tendency of sliding sideways in a split second. Walloping wind and cloud cover pack the potential to hinder the performance of even the most experienced tropical fly anglers. When favor's stacked in nature's corner, level the playing field with fishing tools forged to conquer these, and other common variables. With a primary focus of maximizing versatility, these adaptable ac
  RRP £899.99 From £599.00 Check stock Purchase Options
 

G. Loomis 4 Piece NRX+ Saltwater Fly Rod - 9ft

Available in #7, #8, #9, #10, #12 models
G. Loomis 4 Piece NRX+ Saltwater Fly Rod - 9ft. Despite best laid plans, conditions in saltwater environments have a tendency of sliding sideways in a split second. Walloping wind and cloud cover pack the potential to hinder the performance of even the most experienced tropical fly anglers. When favor's stacked in nature's corner, level the playing field with fishing tools forged to conquer these, and other common variables. With a primary focus of maximizing versatility, these adaptable actions
2 star review (1) RRP £949.99 From £649.00 Check stock Purchase Options

G. Loomis 4 Piece IMX-Pro V2S Saltwater Fly Rod - 9ft

SALTWATER MODEL - Available in #6, #7, #8, #9, #10, #11, #12 models - Rolled for pumped performance in salty environments, IMX-PRO V2S actions are tuned for utility in three specific areas: improved tracking in the wind, lifting generous lengths of line before a re-cast, and fish fighting control.
G. Loomis IMX-Pro V2S Saltwater Fly Rod - 9ft. At G. Loomis, we build tools that enhance natural ability, boost effectiveness, and expand tactical opportunity. We do this for the dawn patrollers. The mid-day grinders. The last-light renegades. For those that make time on the water a top priority. Introducing IMX-PRO V2S, a continuation of our 40-year commitment to provide anglers with actions that put the bug where your brain wants it every time.
  RRP £599.99 From £299.00 Check stock Purchase Options
G. Loomis 4 Piece IMX-Pro Creek Fly Rod - 7ft 9in - #2. Small water. Big rewards. Now more than ever, anglers are searching for new opportunities to explore the path less traveled. Avoiding crowded waterways in search of solitude not only offers pause from the hectic pace of everyday life, it’s also an excellent way to find that happy, unpressured fish of a lifetime. For postwork solo missions or alpine weekend wanderings, IMX-PROc blanks blend a compact 7’9” length with a stable tip to create a
5 star review (1) RRP £549.99 £299.00 In stock Purchase Options
 
G. Loomis 4 Piece NRX Single handed Fly Rod - 10ft - #9
  RRP £599.99 £275.00 In stock Purchase Options

G. Loomis 4 Piece NRX+ Swim Fly Streamer Rod - 8ft 8in - #7

This fast-action rod is handcrafted in Woodland, Washington and comes in at 7'8'' #8 weight line to ensure that no freshwater predatory fish is out of your league. An excellent tool for delivering, presenting, and fishing streamers of all sizes and types, the G. Loomis NRX+ Swim Fly Rod is a superior tool for all of us looking to find the largest fish in the water.
Casting Game Changers to feisty smallmouth, ripping Bufords past heavy pike, or slinging a Zoo Cougar into that deep undercut bank for some serious trout, the G. Loomis NRX+ Swim Fly Rod is one that can handle all of your streamer pursuits. G. Loomis designed their NRX+ Swim as the ultimate rod for fishing streamers (especially those that are articulated) and baitfish patterns, and while some streamer-specific rods may sacrifice distance for accuracy (and vise versa), the NRX+ Swim Fly Rod merge
5 star review (1) RRP £849.99 £499.00 In stock Purchase Options
G. Loomis 4 Piece Asquith Spey Rod - 12ft 9in - #6 Forged from cutting-edge technology and legendary design. Developed and hand-finished in Woodland, Washington and rolled in the world's only Spiral X production facility in Kumamoto, Japan. Introducing Asquith: the most technologically advanced fly rod in the world. Shimano's proprietary Spiral-X technology utilizes a core layer, a longitudinal middle layer, and a reverse-axis fiber outer layer. This unique construction increases rigidity witho
  RRP £1249.99 £1149.99 Pre Order Purchase Options
 
Guideline 4 Piece Elevation Nymph Rod - 10ft 2in. Elevation Nymph rods are lightweight with a well-balanced and crisp action. Elevation fly rods has a fantastic combination of price and quality and truly is a bang for the buck! If you are looking for dedicated nymphing rod, we highly recommend you to have a closer look at these. Elevation fly rods gives technology and carbon materials you normally find in more expensive rods. Having carbon fibre with high modulus is crucial for having a sensitiv
  RRP £279.99 £225.00 Check stock Purchase Options
Guideline 4 Piece Elevation Nymph Rod - 10ft 6in - #3. Elevation Nymph rods are lightweight with a well-balanced and crisp action. Elevation fly rods has a fantastic combination of price and quality and truly is a bang for the buck! If you are looking for dedicated nymphing rod, we highly recommend you to have a closer look at these. Elevation fly rods gives technology and carbon materials you normally find in more expensive rods. Having carbon fibre with high modulus is crucial for having a sen
5 star review (1) RRP £279.99 £225.00 In stock Purchase Options
Guideline 3 Piece Elevation Brook Rod - 7ft 2in - #3. The Elevation Brook series contains of three different models, that probably are the most perfect rods for brooks and smaller streams. Together with all the same eco features as all other Elevation rods, we have also made some small cosmetic design changes. Less metallic trim and a more greyish thread to give you the feeling of an even more “stealthy” rod when fishing. The rods have a wonderful “mid flex” rod action curve, which means that yo
  RRP £279.99 £225.00 In stock Purchase Options
 
Guideline 3 Piece Elevation Brook Rod - 8ft - #4. The Elevation Brook series contains of three different models, that probably are the most perfect rods for brooks and smaller streams. Together with all the same eco features as all other Elevation rods, we have also made some small cosmetic design changes. Less metallic trim and a more greyish thread to give you the feeling of an even more “stealthy” rod when fishing. The rods have a wonderful “mid flex” rod action curve, which means that yo
  RRP £279.99 £225.00 In stock Purchase Options

Guideline 4 Piece Stoked Fly Rod - 9ft

Available in #5, #6, #7, #8, #9
Guideline 4 Piece Stoked Fly Rod - 9ft. Stoked has taken entry level fly rods to a totally new level of performance. Features eco-friendly components and the latest in materials and production technology.
5 star review (2) RRP £179.99 From £89.00 Check stock Purchase Options
Guideline 4 Piece Stoked Fly Rod - 9ft 6in. Stoked has taken entry level fly rods to a totally new level of performance. Features eco-friendly components and the latest in materials and production technology.
5 star review (1) RRP £189.99 £99.00 Check stock Purchase Options
 
Guideline 4 Piece Stoked Switch Fly Rod - 11ft. Two new 4-piece Switch rods designed and rated with US Switch weight standards in mind. This means they should be loaded with the same weights as normally used on Scandinavian Double hand rods. Stoked Switch rods are well-balanced, easy-to-cast and have medium fast actions with a forgiving curve that absorbs beginner errors in the casting stroke. The action is well suited for both Scandi- and Skagit style casting and has a tolerance for a large wei
  RRP £279.99 £159.00 Check stock Purchase Options

Guideline 4 Piece Stoked Double Handed Fly Rod

Available in 12ft - #7/8, 13ft - #8/9, 14ft - #9/10 models
Guideline 4 Piece Stoked Double Hand Fly Rod. Stoked Double Handed rods offer outstanding value for the price. They are built with the same remarkable finish as the single hand versions. Undoubtedly one of the lightest rod ranges in its price bracket. Well-balanced and easy-to-cast, medium fast actions with a forgiving curve that absorbs beginner errors and produces a lot of “feel” in the casting stroke. Compared to the Elevation these rods feature a slightly lower modulus carbon 24T/30T/36T vs.
  RRP £319.99 From £159.00 Check stock Purchase Options
Guideline 4 Piece ULS 2.0 Switch Rod - 10ft 6in. The Ultra Light Scandi series is a versatile powerhouse, excelling in tasks from streamer casting and Trout Spey to swinging flies for larger migrating species like Atlantic salmon and Steelhead across various rivers and streams.
  RRP £399.99 £359.99 Check stock Purchase Options
 
Guideline 4 Piece ULS 2.0 Switch Rod - 11ft. The Ultra Light Scandi series is a versatile powerhouse, excelling in tasks from streamer casting and Trout Spey to swinging flies for larger migrating species like Atlantic salmon and Steelhead across various rivers and streams.
  RRP £399.99 £359.99 Check stock Purchase Options

Guideline 3 Piece Elevation Brook TLT Fly Rod - 7ft 6in - #3 #4 #5

The Brook TLT is a specially designed rod for the Italian casting style named “TLT”, «Tecnica Lancio Totale», or Total Casting Technique.
The Brook TLT #3 #4 #5 is a specially designed rod for the Italian casting style named “TLT”, «Tecnica Lancio Totale», or Total Casting Technique. The rods ultra fast action enables you to cast with very distinctive movements and carry long and light line weights. It also differs in that way that it becomes clear that in this case its the caster that should be bending the rod, not the line weight. This type of rod with light line weights can give you some incredible line speed and loop control.
  RRP £269.99 £225.00 In stock Purchase Options

Guideline 4 Piece Elevation Fly Rod - 9ft

Elevation 9ft #4-5-6: The 4 and 5 wt are typical all-round trout rods for dries, nymphs and lighter streamers. The 6wt is the choice for bigger flies, bigger fish and more windy conditions. Elevation 9ft #7-8-9: Typical rods for the heavier fishing after migratory trout, pike, salmon, seatrout and bonefish. These rods suit rivers, lakes, coastal and flats fishing where big fish and demeaning conditions are common. Unique balance and wt for rods in this category.
Guideline 4 Piece Elevation Fly Rod - 9ft. The Elevation series is a super light and smooth medium fast action range of rods. Designed for anglers at all levels. Utilising sustainable production and eco friendly components.
5 star review (4) RRP £279.99 £225.00 Check stock Purchase Options
 

Guideline 4 Piece Elevation Fly Rod - 9ft 9in

Available in #6, #7, #8 Elevation 9'9ft #6-7-8: Rods made for both lake and river fishing after trout, seatrout and salmon. The new length of 9'9ft is the ultimate compromise between 9'6 and 10ft. It gives you the power of the 9'6ft and the reach/distance of the 10ft.
Guideline 4 Piece Elevation Fly Rod - 9ft 9in. The Elevation series is a super light and smooth medium fast action range of rods. Designed for anglers at all levels. Utilising sustainable production and eco friendly components.
4.5 star review (9) RRP £299.99 £225.00 Check stock Purchase Options

Guideline 4 Piece Elevation Fly Rod - 10ft

Available in #6, #7 models. Elevation Rods utilises the very latest in material and pattern technology, as well as featuring several more environmentally friendly components, these rods are revolutionary.
Guideline 4 Piece Elevation Fly Rod - 10ft. Elevation Rods utilises the very latest in material and pattern technology, as well as featuring several more environmentally friendly components, these rods are revolutionary. We have now started the journey towards more sustainable products at Guideline and this Rod series will show the way for future rod production. We have worked hard and into the details to do whatever is possible to make these rods the best choice for those anglers who care about
5 star review (3) RRP £299.99 £225.00 Check stock Purchase Options

Guideline 4 Piece Elevation Double Handed Fly Rod - 12ft - #7/8

Elevation 12' #7/8 and 13' #8/9: Possibly the lightest rods ever produced in their respective line weight and length. Fast action with a sensitive and responsive tip are make these rods a super option for small to medium sized salmon/seatrout rivers. They work superb with all types of Scandi style casts and Shooting Heads, no matter if you use a Multi Tip or a full sinking version.
Guideline 4 Piece Elevation Fly Rod - 12ft - #7/8. The Elevation series is a super light and smooth medium fast action range of rods. Designed for anglers at all levels. Utilising sustainable production and eco friendly components.
  RRP £429.99 £349.00 In stock Purchase Options
 

Guideline 4 Piece Elevation Double Handed Fly Rod - 14ft - #9/10

Elevation 14' #9/10 and 15' #10/11: Powerful, strong rods that will manage both Skagit type Heads and all kinds of Multi Density sinking heads with ease. The tip sections on these rods are have more power than the two shorter and lighter rods above. They are designed this way to manage larger flies, more wind and the heavier types of lines often used with these line weights. Incredibly light and well balanced.
Guideline 4 Piece Elevation Fly Rod - 14ft - #9/10. The Elevation series is a super light and smooth medium fast action range of rods. Designed for anglers at all levels. Utilising sustainable production and eco friendly components.
5 star review (1) RRP £479.99 £349.00 In stock Purchase Options

Guideline 4 Piece Elevation Double Handed Fly Rod - 15ft - #10/11

Elevation 14' #9/10 and 15' #10/11: Powerful, strong rods that will manage both Skagit type Heads and all kinds of Multi Density sinking heads with ease. The tip sections on these rods are have more power than the two shorter and lighter rods above. They are designed this way to manage larger flies, more wind and the heavier types of lines often used with these line weights. Incredibly light and well balanced.
Guideline 4 Piece Elevation Fly Rod - 15ft - #10/11. The Elevation series is a super light and smooth medium fast action range of rods. Designed for anglers at all levels. Utilising sustainable production and eco friendly components.
  RRP £529.99 £349.00 In stock Purchase Options

Guideline Kaitum Trout Fly Fishing Kit - 9ft

Available in #5, #6 - These kits are assembled and ready to be used straight out of the rod case. Just add a fly of your choice and attach it to the leader and start fishing. The reel is fitted with a standard weight forward 5Wt or 6WT line
Guideline Kaitum Trout Fly Fishing Kit - 9ft. Guideline flyfishing kits have been updated with a totally new range of rods called Kaitum, Epik and Laxá. They whole series have new actions, new look and improved performance across the board.
5 star review (2) RRP £279.99 From £149.00 Check stock Purchase Options
 

Guideline Laxa Sea Trout Fly Fishing Kit - 12ft - #7/8

These kits are assembled and ready to be used straight out of the rod case. Just add a fly of your choice and attach it to the leader and start fishing.
Guideline Laxa Sea Trout Fly Fishing Kit - 12ft - #7/8. Guideline flyfishing kits have been updated with a totally new range of rods called Kaitum, Epik and Laxá. They whole series have new actions, new look and improved performance across the board.
4 star review (1) RRP £399.99 £225.00 In stock Purchase Options

Guideline 4 Piece LPX Coastal Single Hand Fly Rod - 9ft

Available in #7, #8, #9 #10, #11, #12 models. The two heavier #10 & #12 models in the Coastal Series lend themselves extremely well to either Sea fishing for Halibut, Pollack and Tuna, or for Tropical fishing targeting, Permit, Jacks, Tarpon and other Gamefish that roam in warmer waters.
Guideline 4 Piece LPX Coastal Single Hand Fly Rod - 9ft. The two heavier models in the Coastal Series lend themselves extremely well to either Sea fishing for Halibut, Pollack and Tuna, or for Tropical fishing targeting, Permit, Jacks, Tarpon and other Gamefish that roam in warmer waters. These rods are strong, yet very light and are built to have enough power to fight big fish efficiently from the bottom part of the rod, while maintaining a good casting action through a more tolerant and
  RRP £469.99 From £299.00 Check stock Purchase Options
Guideline 4 Piece LPX Chrome Fly Rod - 9ft 9in. LPX Chrome fly rods are designed and built with a brand-new Guideline rod action. They have a ¾ deep load and power that kicks in earlier in the cast without sacrificing the speed in the rods. They have a lightness, stability and responsiveness that connect you with the cast in a totally new way. LPX Chrome single hand rods are powerful and designed for river fishing after migratory trout, salmon, seatrout and steelhead. A premium fly rod stacked f
5 star review (2) RRP £499.99 From £249.00 Check stock Purchase Options
 
 
 

Fishing Rods

Fishing rods are the backbone of any successful angling setup. Whether you’re casting lures on a windswept coastline, targeting carp on a quiet lake, or float fishing on a local river, the right rod gives you control, sensitivity, and confidence. At Uttings, we stock a comprehensive range of fishing rods designed to suit every discipline, skill level, and budget, helping both beginners and seasoned anglers get the most from their time on the water.

What Are Fishing Rods and How Do They Work?

A fishing rod is a long, flexible tool designed to cast a fishing line and absorb the energy of a fighting fish. Modern rods are engineered to balance strength and sensitivity, allowing anglers to feel subtle bites while maintaining enough power to land fish safely. The rod works in harmony with your reel and line, storing energy during the cast and releasing it smoothly to deliver bait or lures accurately.

Fishing rods vary widely depending on their intended use. From short, powerful boat rods to long, responsive float rods, each design reflects a specific fishing style. Materials such as carbon fibre, composite blanks, and advanced resins influence how a rod bends, recovers, and transmits feedback from the water.

How to Choose the Right Fishing Rod for Your Needs

Choosing the right fishing rod starts with understanding where and how you plan to fish. A rod that excels on rivers may feel completely different to one designed for sea fishing or carp angling. Matching the rod to your technique ensures better casting performance, improved bite detection, and less fatigue over long sessions.

Rod length affects casting distance and control. Shorter rods offer precision in tight spaces, while longer rods help achieve greater range on open water. Action describes how much of the rod bends under pressure, ranging from fast-action tips to progressive or through-action blanks that curve more deeply. Power or test curve indicates the rod’s strength and the size of fish it can handle comfortably.

It’s also important to consider build quality and components. High-quality guides reduce line friction, reel seats improve stability, and ergonomic handles enhance comfort during extended use. Durability matters too, especially for anglers fishing in saltwater or challenging environments.

Below is a simple comparison of common fishing rod types and their typical uses:

Rod Type Best For Typical Features
Carp Rods Stillwater carp fishing Long length, strong backbone, large guides
Spinning Rods Lure fishing, predators Fast action, lightweight, sensitive tip
Float Rods River and coarse fishing Long, balanced, responsive tip
Sea Rods Beach and boat fishing Heavy-duty blank, corrosion-resistant fittings

 

For anglers building a complete setup, it’s worth browsing complementary equipment such as fishing reels and fly lines to ensure everything works seamlessly together.

Top Fishing Rod Brands and Models at Uttings

Uttings is proud to stock fishing rods from some of the most respected manufacturers in the angling world. Brands like Shimano and Daiwa are renowned for cutting-edge materials and consistent performance, while G. Loomis rods are celebrated for their sensitivity and precision. Snowbee offers excellent value and versatility across multiple disciplines, and Akios is a favourite among serious sea anglers looking for power and reliability.

Whether you’re searching for specialist carp fishing rods, versatile feeder & match rods, or robust saltwater lure rods, our range reflects the needs of modern anglers who demand performance without compromise.

Fishing Rod Tips and Expert Advice

Beginners often benefit from choosing a versatile rod that covers multiple scenarios, allowing skills to develop before investing in more specialised equipment. Professionals, on the other hand, may fine-tune their setup by selecting rods designed for specific venues, fish species, or techniques.

Proper care extends the life of your fishing rod. Rinsing after saltwater use, checking guides for damage, and storing rods in protective sleeves all help maintain performance. Matching the rod correctly to your reel and line weight also prevents unnecessary stress on the blank.

Why Buy Fishing Rods at Uttings

Uttings is a family-run business based in Norwich, established in 1976, with decades of experience in outdoor and field sports retail. We stock premium fishing rods from the world’s leading brands and support every purchase with expert advice and fast delivery. With over 45,000 five-star reviews on Trustpilot, our reputation is built on trust, knowledge, and a genuine passion for the great outdoors. When you buy fishing rods from Uttings, you’re choosing quality, service, and confidence.

Fishing Rods FAQs

What length fishing rod should I choose?

Rod length depends on your fishing style. Longer rods help with casting distance, while shorter rods offer better control in confined spaces.

What does rod action mean?

Rod action describes how the rod bends under load. Fast-action rods bend near the tip, while progressive actions bend further down the blank.

What is test curve on a fishing rod?

Test curve indicates the power of a rod, mainly used for carp rods, showing how much weight is needed to bend the blank.

Are carbon fishing rods better than fibreglass?

Carbon rods are lighter and more sensitive, while fibreglass rods are tougher and more forgiving, making each suitable for different anglers.

Can one fishing rod be used for multiple styles?

Some versatile rods can cover several techniques, but specialist rods perform better when matched to a specific style.

What reel should I pair with my fishing rod?

The reel should balance the rod and match its intended line weight and fishing technique.

How do I look after my fishing rod?

Regular cleaning, careful storage, and checking for damage help maintain performance and extend lifespan.

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