Fishing Rods
Douglas 4 Piece Sky G Fly Rod - 10ft - #4
NEW NYMPHING models for 2023 - The 3 models are designed for those nymphing anglers looking for the ultimate technical rod. Using the same technology as the casting series but changing the blank taper, features and performance to suit a nymphing angler's every need.Favorite 2 Piece Black Swan Saltwater Lure Rod - 2.57m
What is a wand in terms of a lure fishing rod? My definition would have to be this exact rod. Weighing an amazing 103g, if you like a lightweight lure rod which can genuinely thrash something like the 35g Savage Gear Surf Seeker as hard as you can hit it, then this is a rod to consider - Henry Gilbey - Click through to read his Full Review.G. Loomis 4 Piece IMX-Pro Euro Fly Rod - 10ft #2
The ulimate Nymphing rod - IMX-PROe is designed to load easily for improved casting accuracy without sacrificing the “oomph” behind the hookset. Conduit Core Technology and our GL7 Resin System combine to reduce overall weight, resulting in a lightweight, scary sensitive blank. A custom half wells “Euro Grip,” matte-finished reel seat with counter-weighted fighting butt, precise guide spacing to eliminate line sag - Watch the VideoG. Loomis 4 Piece IMX-Pro Euro Fly Rod - 10ft 6in - #3
The ulimate Nymphing rod - IMX-PROe is designed to load easily for improved casting accuracy without sacrificing the “oomph” behind the hookset. Conduit Core Technology and our GL7 Resin System combine to reduce overall weight, resulting in a lightweight, scary sensitive blank. A custom half wells “Euro Grip,” matte-finished reel seat with counter-weighted fighting butt, precise guide spacing to eliminate line sag - Watch the VideoG. Loomis 4 Piece IMX-Pro V2 Fly Rod - 9ft
Available in #4, #5, #6 modelsG. Loomis 4 Piece IMX-Pro V2 Fly Rod - 10ft
Available in #4, #5, #6, #7, #8 modelsG. Loomis 4 Piece NRX+ Freshwater Fly Rod - 9ft
Available in #4, #5, #6 models - NRX+ provides the power, line speed, and loop stability expected from modern fast-action rods, without compromisingG. Loomis 4 Piece NRX+ Freshwater Fly Rod - 10ft
Available in #4, #5, #6, #7 modelsG. Loomis 4 Piece NRX+ LP Freshwater Fly Rod - 8ft 3in - #3
NRX+ LP is the ultimate tool for accurate and effective dry fly presentation. Tailored for supreme versatility over a wide range of casting techniques, actions are sweet, smooth, and stable, with plenty of "spank" when conditions call for an additional pinch of power.G. Loomis 4 Piece NRX+ LP Freshwater Fly Rod - 9ft
Available in #5, #6 modelsG. Loomis 4 Piece NRX+ Spey Rod - 13ft 3in
Available in #7, #8, #9 modelsG. Loomis 4 Piece NRX+ Switch Rod - 11ft
Available in #6, #7, #8 modelsG. Loomis 2 Piece NRX+ Saltwater Fly Rod - 8ft 10in
Available in #8, #9, #10, #12 modelsG. Loomis 4 Piece NRX+ Saltwater Fly Rod - 9ft
Available in #7, #8, #9, #10, #12 modelsG. Loomis 4 Piece IMX-Pro V2S Saltwater Fly Rod - 9ft
SALTWATER MODEL - Available in #6, #7, #8, #9, #10, #11, #12 models - Rolled for pumped performance in salty environments, IMX-PRO V2S actions are tuned for utility in three specific areas: improved tracking in the wind, lifting generous lengths of line before a re-cast, and fish fighting control.G. Loomis 4 Piece NRX+ Swim Fly Streamer Rod - 8ft 8in - #7
This fast-action rod is handcrafted in Woodland, Washington and comes in at 7'8'' #8 weight line to ensure that no freshwater predatory fish is out of your league. An excellent tool for delivering, presenting, and fishing streamers of all sizes and types, the G. Loomis NRX+ Swim Fly Rod is a superior tool for all of us looking to find the largest fish in the water.Guideline 4 Piece Elevation Nymph Rod - 10ft 2in
Available in #2, #4 modelsGuideline 4 Piece Stoked Fly Rod - 9ft
Available in #5, #6, #7, #8, #9Guideline 4 Piece Stoked Fly Rod - 9ft 6in
Available in #6, #7, #8Guideline 4 Piece Stoked Switch Fly Rod - 11ft
Available in #7/8, #8/9 modelsGuideline 4 Piece Stoked Double Handed Fly Rod
Available in 12ft - #7/8, 13ft - #8/9, 14ft - #9/10 modelsGuideline 4 Piece ULS 2.0 Switch Rod - 10ft 6in
Available in #5, #6 modelsGuideline 4 Piece ULS 2.0 Switch Rod - 11ft
Available in #7, #8 modelsGuideline 3 Piece Elevation Brook TLT Fly Rod - 7ft 6in - #3 #4 #5
The Brook TLT is a specially designed rod for the Italian casting style named “TLT”, «Tecnica Lancio Totale», or Total Casting Technique.Guideline 4 Piece Elevation Fly Rod - 9ft
Elevation 9ft #4-5-6: The 4 and 5 wt are typical all-round trout rods for dries, nymphs and lighter streamers. The 6wt is the choice for bigger flies, bigger fish and more windy conditions. Elevation 9ft #7-8-9: Typical rods for the heavier fishing after migratory trout, pike, salmon, seatrout and bonefish. These rods suit rivers, lakes, coastal and flats fishing where big fish and demeaning conditions are common. Unique balance and wt for rods in this category.Guideline 4 Piece Elevation Fly Rod - 9ft 9in
Available in #6, #7, #8 Elevation 9'9ft #6-7-8: Rods made for both lake and river fishing after trout, seatrout and salmon. The new length of 9'9ft is the ultimate compromise between 9'6 and 10ft. It gives you the power of the 9'6ft and the reach/distance of the 10ft.Guideline 4 Piece Elevation Fly Rod - 10ft
Available in #6, #7 models. Elevation Rods utilises the very latest in material and pattern technology, as well as featuring several more environmentally friendly components, these rods are revolutionary.Guideline 4 Piece Elevation Double Handed Fly Rod - 12ft - #7/8
Elevation 12' #7/8 and 13' #8/9: Possibly the lightest rods ever produced in their respective line weight and length. Fast action with a sensitive and responsive tip are make these rods a super option for small to medium sized salmon/seatrout rivers. They work superb with all types of Scandi style casts and Shooting Heads, no matter if you use a Multi Tip or a full sinking version.Guideline 4 Piece Elevation Double Handed Fly Rod - 14ft - #9/10
Elevation 14' #9/10 and 15' #10/11: Powerful, strong rods that will manage both Skagit type Heads and all kinds of Multi Density sinking heads with ease. The tip sections on these rods are have more power than the two shorter and lighter rods above. They are designed this way to manage larger flies, more wind and the heavier types of lines often used with these line weights. Incredibly light and well balanced.Guideline 4 Piece Elevation Double Handed Fly Rod - 15ft - #10/11
Elevation 14' #9/10 and 15' #10/11: Powerful, strong rods that will manage both Skagit type Heads and all kinds of Multi Density sinking heads with ease. The tip sections on these rods are have more power than the two shorter and lighter rods above. They are designed this way to manage larger flies, more wind and the heavier types of lines often used with these line weights. Incredibly light and well balanced.Guideline Kaitum Trout Fly Fishing Kit - 9ft
Available in #5, #6 - These kits are assembled and ready to be used straight out of the rod case. Just add a fly of your choice and attach it to the leader and start fishing. The reel is fitted with a standard weight forward 5Wt or 6WT lineGuideline Laxa Sea Trout Fly Fishing Kit - 12ft - #7/8
These kits are assembled and ready to be used straight out of the rod case. Just add a fly of your choice and attach it to the leader and start fishing.Guideline 4 Piece LPX Coastal Single Hand Fly Rod - 9ft
Available in #7, #8, #9 #10, #11, #12 models. The two heavier #10 & #12 models in the Coastal Series lend themselves extremely well to either Sea fishing for Halibut, Pollack and Tuna, or for Tropical fishing targeting, Permit, Jacks, Tarpon and other Gamefish that roam in warmer waters.Guideline 4 Piece LPX Chrome Fly Rod - 9ft 9in
Available in #6, #7 #8 modelsFishing Rods
Fishing rods are the backbone of any successful angling setup. Whether you’re casting lures on a windswept coastline, targeting carp on a quiet lake, or float fishing on a local river, the right rod gives you control, sensitivity, and confidence. At Uttings, we stock a comprehensive range of fishing rods designed to suit every discipline, skill level, and budget, helping both beginners and seasoned anglers get the most from their time on the water.
What Are Fishing Rods and How Do They Work?
A fishing rod is a long, flexible tool designed to cast a fishing line and absorb the energy of a fighting fish. Modern rods are engineered to balance strength and sensitivity, allowing anglers to feel subtle bites while maintaining enough power to land fish safely. The rod works in harmony with your reel and line, storing energy during the cast and releasing it smoothly to deliver bait or lures accurately.
Fishing rods vary widely depending on their intended use. From short, powerful boat rods to long, responsive float rods, each design reflects a specific fishing style. Materials such as carbon fibre, composite blanks, and advanced resins influence how a rod bends, recovers, and transmits feedback from the water.
How to Choose the Right Fishing Rod for Your Needs
Choosing the right fishing rod starts with understanding where and how you plan to fish. A rod that excels on rivers may feel completely different to one designed for sea fishing or carp angling. Matching the rod to your technique ensures better casting performance, improved bite detection, and less fatigue over long sessions.
Rod length affects casting distance and control. Shorter rods offer precision in tight spaces, while longer rods help achieve greater range on open water. Action describes how much of the rod bends under pressure, ranging from fast-action tips to progressive or through-action blanks that curve more deeply. Power or test curve indicates the rod’s strength and the size of fish it can handle comfortably.
It’s also important to consider build quality and components. High-quality guides reduce line friction, reel seats improve stability, and ergonomic handles enhance comfort during extended use. Durability matters too, especially for anglers fishing in saltwater or challenging environments.
Below is a simple comparison of common fishing rod types and their typical uses:
| Rod Type | Best For | Typical Features |
|---|---|---|
| Carp Rods | Stillwater carp fishing | Long length, strong backbone, large guides |
| Spinning Rods | Lure fishing, predators | Fast action, lightweight, sensitive tip |
| Float Rods | River and coarse fishing | Long, balanced, responsive tip |
| Sea Rods | Beach and boat fishing | Heavy-duty blank, corrosion-resistant fittings |
For anglers building a complete setup, it’s worth browsing complementary equipment such as fishing reels and fly lines to ensure everything works seamlessly together.
Top Fishing Rod Brands and Models at Uttings
Uttings is proud to stock fishing rods from some of the most respected manufacturers in the angling world. Brands like Shimano and Daiwa are renowned for cutting-edge materials and consistent performance, while G. Loomis rods are celebrated for their sensitivity and precision. Snowbee offers excellent value and versatility across multiple disciplines, and Akios is a favourite among serious sea anglers looking for power and reliability.
Whether you’re searching for specialist carp fishing rods, versatile feeder & match rods, or robust saltwater lure rods, our range reflects the needs of modern anglers who demand performance without compromise.
Fishing Rod Tips and Expert Advice
Beginners often benefit from choosing a versatile rod that covers multiple scenarios, allowing skills to develop before investing in more specialised equipment. Professionals, on the other hand, may fine-tune their setup by selecting rods designed for specific venues, fish species, or techniques.
Proper care extends the life of your fishing rod. Rinsing after saltwater use, checking guides for damage, and storing rods in protective sleeves all help maintain performance. Matching the rod correctly to your reel and line weight also prevents unnecessary stress on the blank.
Why Buy Fishing Rods at Uttings
Uttings is a family-run business based in Norwich, established in 1976, with decades of experience in outdoor and field sports retail. We stock premium fishing rods from the world’s leading brands and support every purchase with expert advice and fast delivery. With over 45,000 five-star reviews on Trustpilot, our reputation is built on trust, knowledge, and a genuine passion for the great outdoors. When you buy fishing rods from Uttings, you’re choosing quality, service, and confidence.
Fishing Rods FAQs
What length fishing rod should I choose?
Rod length depends on your fishing style. Longer rods help with casting distance, while shorter rods offer better control in confined spaces.
What does rod action mean?
Rod action describes how the rod bends under load. Fast-action rods bend near the tip, while progressive actions bend further down the blank.
What is test curve on a fishing rod?
Test curve indicates the power of a rod, mainly used for carp rods, showing how much weight is needed to bend the blank.
Are carbon fishing rods better than fibreglass?
Carbon rods are lighter and more sensitive, while fibreglass rods are tougher and more forgiving, making each suitable for different anglers.
Can one fishing rod be used for multiple styles?
Some versatile rods can cover several techniques, but specialist rods perform better when matched to a specific style.
What reel should I pair with my fishing rod?
The reel should balance the rod and match its intended line weight and fishing technique.
How do I look after my fishing rod?
Regular cleaning, careful storage, and checking for damage help maintain performance and extend lifespan.



