About Us

At Uttings, we’re passionate about the great outdoors. Since 1976, we’ve dedicated ourselves to bringing adventurers, nature lovers, and field sports enthusiasts the very best equipment — backed by expert knowledge, exceptional service, and unbeatable value.

Founded by Howard Utting, who still runs the company from Norwich today, Uttings has grown into one of the UK’s leading outdoor retailers, trusted by customers across the country and beyond. Over the decades, our commitment to quality has earned us an outstanding reputation within the outdoor, fishing, field sports, and birdwatching communities.

With over 24,000 products across optics, field sports, outdoor gear, birdwatching equipment, country clothing, and technical footwear, we proudly stock all the major premium brands you know and trust. Our website attracts millions of visitors, and our specialist team — many with over 20 years’ experience — ensures that the advice you receive is second to none.

We’re immensely proud of our 45,000+ five-star reviews on Trustpilot and Google, a testament to our belief that customers deserve the best products, the best service, and the best prices. Quite simply, no one does it better.

Discover the UK’s finest selection of binoculars, spotting scopes, thermal optics, fishing tackle, field sports gear, trekking tents, outdoor clothing, and footwear — all in one place.