Special Offers
Guideline Experience Waterproof Rolltop 21. The Experience WP Rolltop 21 is a durable, comfortable backpack crafted from high-quality waterproof 600D TPU fabric with welded seams. Its anatomically engineered shoulder straps, vertically adjustable chest strap, and detachable hip webbing belt ensure excellent carrying comfort for long fishing days. A 3D Air Mesh panel on the back further enhances comfort by providing cushioning and ventilation against your body. Both shoulder straps feature Hypalo
Guideline Experience Waistbag 6. This is a smart and very useful waist bag that gives you plenty of room and keeps you organized during a day by the water. It is designed to keep your equipment easy at hand when needed. A supportive hip belt and a rail function gives you the opportunity to slide the bag between the back and the front for easy access to your content with a best-in-class carry comfort. The hip belt is easily detachable, when using the bag as an add-on chest bag on one of our backp
Guideline ULBC Daypack 25. The daypacks outstanding carry comfort, slim design and featuring makes it an ideal fly fishing pack. It is engineered to let you focus on your game without interfering your casting or hike no matter intensity or terrain. The add-on straps in front allows you to enlarge your carry capacity by adding one of our waist bags. The pack has extra ordinary carry comfort and is packed with features to increase your experience and lets you hike and fish long days. The slim desi
Guideline Kaitum XT Waders - Charcoal
Add a pair of Kaitum XT Wading Felt/Rubber Boots for just an extra £55/£59 and pay £224.99/£229.99. (That's a saving of over £195+ on RRP for the two)
Guideline Kaitum XT Waders. When developing the Kaitum XT Wader, we wanted to create a wader with a minimalistic design, yet with additional storage and comfort and the field tests tell us, we´ve ended up in a great product. The use of a bluesign® certified and durable 3-layer Nylon Taslan, partly Hexagon reinforced, and the lack of seams on the inside of the legs make sure the wader will stand up to years of usage. Apart from the clean design, this great piece of wader features kangaroo styled
Guideline Laxa 2.0 Waders - Granite
Add a pair of Laxa 3.0 Felt/Rubber Wading Boots for just an extra £60 and pay just £359.99
Laxa 2.0 waders have the most important features, while still offering best possible value for the money. Durable 4-layer nylon fabric, PFOA-free surface treatment and Sidewinder™ design.
Manufactured from a strong, 4-layer Nylon fabric with a 20 000mm water resistant and 5000g/m2/24hrs moisture transporting membrane. An environmentally friendly PFOA free DWR surface treatment repels both dirt and water from the outshell. Inseams on the waders are eliminated by our Sidewinder™ design, which als
Guideline Laxa 2.0 Zip Waders - Granite
Add a pair of Laxa 3.0 Felt/Rubber Wading Boots for just an extra £70 and pay just £389.99
Guideline Laxa 2.0 Zip Waders. Guideline Laxa 2.0 ZIP waders are manufactured from a strong, 4-layer Nylon fabric with a 20 000mm water resistant and 5000g/m2/24hrs moisture transporting membrane. An environmentally friendly PFOA free DWR surface treatment repels both dirt and water from the outshell. Inseams on the waders are eliminated by our Sidewinder™ design, which also gives good articulation and a comfortable fit.
Guideline ULBC Waders. Who hasn’t been packing for a trip over seas or a backcountry trip and asked yourself whether to bring the waders or not from a weight & bulk aspect? Think no more. Our Ultra Light Back Country wader is designed to be a no-brainer in your bag or backpack, yet still offer you the possibility to wade out within reach of that fish or to let you fish upstream, along and across your dream river. The choice of materials is packable, breathable and hardly noticeable when you wear
Guideline Laxa 3.0 Wading Boot - Felt Sole. Our Laxa 3.0 wading boot is an updated version with a newly developed and very comfortable and supportive Guideline middle sole. The color is a classic and sober dark grey Graphite. The outer fabric is a sturdy and hard wearing 900 D Polyester material and has no DWR treatment, which means it is PFAS/fluorocarbon free. The outsole is a classic felt sole that is fully stitched through the mid sole for added durability and life span. The felt sole gives
Guideline Laxa 3.0 Wading Boot - Rubber Sole. Our Laxa 3.0 wading boot is an updated version with a newly developed and very comfortable and supportive Guideline middle sole. The color is a classic and sober dark grey Graphite. The outer fabric is a sturdy and hard wearing 900 D Polyester material and has no DWR treatment, which means it is PFAS/fluorocarbon free. The outsole is made of our own sticky rubber mounted with tungsten studs which gives you supreme traction and friction on a multitude
Guideline Iconic May Solartech Cap. Iconic Mayfly Solartech Cap is a Supplex performance cap in charcoal color. Light weight for comfort, water repellent and stain resistant. DryZone undervisor and sweatband for moisture wicking, mesh inside front panel for ventilation. Adjustable Velcro strap with elastic tab for added comfort. Front logo is our Iconic Mayfly, designed by Charles Jardine. Embroidered Guideline logo in the back. UPF 50 uv protection, 97.5–98% of UV radiation blocked.
Guideline The Camper Cap. On the front panel, you'll find our light sand-colored badge with the Guideline 'Scandinavian Fly Fishing 1993' logo. The black twill undervisor helps minimize glare from the water's surface onto your polarized sunglasses, allowing you to see more clearly and spot fish or underwater structures. The Camper Cap is one size fits all and fully adjustable in the back via black nylon webbing and a snap buckle.
Guideline Glacier Wading Socks. This wool terry sock is made for fishing in cold water environments. A natural quality of wool fibre is that it stays warm even when it gets damp by condensation. By using terry loops on the inside, it gives the sock a layer of insulation / ventilation of air between your feet and the shoe. It can be used as a single sock, but also as an additional layer together with a thinner liner sock.
Guideline Halo Fly Reel - #2/3. Halo fly reels have class leading qualities in all aspects: Smooth breaking system, full rim cage and models to cover all types of fly fishing.
Guideline Fario LW 24 Fly Reel - Left or Right Hand Wind - Anthracite
Lightweight Trout Fly Reel
Guideline Fario LW 24 Fly Reel - One reel Left or Right Hand Wind, very simple to change over. The first ever Guideline Fly Reel to be designed exlusively for Trout Fishing. Every detail and every function has been developed with that one thing in mind; to create a perfect, lightweight, cool, dependable and yet solid reel for serious anglers. These reels carry the strong Truss X-construction features from our Vosso reels, but they have been adapted to suit the slender and gracious looks of the F
Guideline Fario LW 46 Fly Reel - Left or Right Hand Wind - Anthracite
Lightweight Trout Fly Reel
Guideline Fario LW 46 Fly Reel - Left or Right Hand Wind. The first ever Guideline Fly Reel to be designed exlcusively for Trout Fishing. Every detail and every function has been developed with that one thing in mind; to create a perfect, lightweight, cool, dependable and yet solid reel for serious anglers. These reels carry the strong Truss X-construction features from our Vosso reels, but they have been adapted to suit the slender and gracious looks of the Fario LW reel.
Guideline Fario LW Fly Reel - #6/8 - Left or Right Hand Wind - Anthracite
Lightweight Trout Fly Reel
Anthracite Guideline Fario LW Fly Reel - #6/8. These reels carry the strong Truss X-construction features from our Vosso reels, but they have been adapted to suit the slender and gracious looks of the Fario LW reel.The recessed reel foot brings the reel closer to the grip for better balance and less torque when casting. A built-in tippet holder keeps loose mono/fluorocarbon ends in place to avoid tangle.
Guideline Fario LW 24 Fly Reel - Left or Right Hand Wind - Bronze
Lightweight Trout Fly Reel
Guideline Fario LW 24 Fly Reel - Left or Right Hand Wind, very simple to change over.. The first ever Guideline Fly Reel to be designed exlusively for Trout Fishing. Every detail and every function has been developed with that one thing in mind; to create a perfect, lightweight, cool, dependable and yet solid reel for serious anglers. These reels carry the strong Truss X-construction features from our Vosso reels, but they have been adapted to suit the slender and gracious looks of the Fario LW
Anthracite Spare spool for Guideline Fario LW 24 Fly Reel.
Chrome/Anthracite Spare spool for Guideline Fario LW 24 Fly Reel.
Anthracite Spare spool for Guideline Fario LW 46 Fly Reel.
Guideline Fario LW Spare Spool - #4/6. Spare spools gives fly anglers a quick and easy way to change fly lines while fishing, but also a cost effective way to have additional lines ready for action. At Guideline we offer spare spools to all our reels. For those who wants to “pimp my reel” you can pair a spare spool to a reel frame with a different color as long it is the same model and size.
Guideline Nova #46 Fly Reel - Stardust. The NOVA fly reel boasts an impressive array of technical features. Constructed from recycled raw-material ingots, the reel is an aluminum marvel committed to sustainability. Notably, it proudly stands as a Single-Use Plastics-free product, with recycled 600D Fabric Reel cases and packaging. A full exterior aluminum component upgrade signifies a dedication to heightened quality, performance, and durability. The optimized carbon drag systems are meticulousl
Guideline Nova #79 Fly Reel - Stardust. The NOVA fly reel boasts an impressive array of technical features. Constructed from recycled raw-material ingots, the reel is an aluminum marvel committed to sustainability. Notably, it proudly stands as a Single-Use Plastics-free product, with recycled 600D Fabric Reel cases and packaging. A full exterior aluminum component upgrade signifies a dedication to heightened quality, performance, and durability. The optimized carbon drag systems are meticulousl
Guideline Nova #68 Cassette Fly Reel - Stardust. Through a continuation of our “Clean all the way” movement - which is our vision to significantly reduce our environmental impact as a business – the past 12 months has resulted in the most detailed and focused design study we’ve ever undertaken. Redefining how fly reels are designed, created and manufactured by blending innovative industrial design with low-impact, recycled raw materials means the NOVA fly reel is the most environmentally conscio
Guideline ULBC Packable Cap - Charcoal. This ultralight cap folds down to a small size without losing its shape, making it easy to stash in your backpack when not in use. The adjustable, elasticated neckband with Velcro closure ensures a perfect fit for all sizes. The sweatband adds comfort and wicks away moisture. Combined with its lightweight fabric, this is likely the most comfortable cap we’ve ever made, making it an ideal choice for the active angler. The ULBC Packable Cap is available in t
Harkila Base All Season Beanie. The Härkila All Season beanie is superbly warm, and takes up practically no space in your pocket, so you can keep it with you at all times, for when the weather turns. The beanie is made from very soft, breathable, moisture-wicking, naturally temperature-regulating and mulesing-free, 200g merino wool, and it has flat seams.
Harkila Expedition Long Sock. Heavyweight hunting and trekking sock in wool with shock absorbing sole and reinforcements on heel and toe. Suitable for use in extremely cold weather conditions.
Grey Melange Harkila Instinct Sweatshirt. Elevate your casual wear with the Härkila Instinct Sweatshirt. This soft, cotton terry sweatshirt offers a comfortable, stretchable fit with stylish ribbed accents and a bold logo print. Ideal for those seeking both functionality and fashion in their everyday apparel.
Harkila Scandinavian Trousers - Salute/Anthracite. The Härkila Scandinavian trousers combine a softness that allows you to stalk in silence, with a robustness that makes them suitable for gamekeeping and other outdoor activities throughout the year. Extremely comfortable to wear, they have a range of useful features, including ventilation zips, phone and cartridge holder, silent magnetic pocket closures and more.
Hawke Frontier HD X 10x32 Binoculars - Grey
High definition with incredible colour control and phase correction! Hawke No-Fault Lifetime Warranty!
Grey Hawke Frontier HD X 10x32 Binoculars.
Hawke Frontier HD X 10x42 Binoculars - Grey
High definition with incredible colour control and phase correction! Hawke No-Fault Lifetime Warranty!
Grey Hawke Frontier HD X 10x42 Binoculars.
Jarvis Walker Water Woofer Dog Flotation Device - Lilac
Last one! Lilac - size XS only!
Lilac Jarvis Walker Water Woofer Dog Flotation Device. A dog life jacket, a Woofer Dog Flotation Device is a must for any water going Aussie dog owner. Strap on a Woofer Dog Flotation Device for dog safety on the water. Just because it’s mandatory in some places for humans to wear water safety gear, that doesn’t mean dogs need to be left out. Gearing up dogs with dog life jackets allows them to safely enjoy a day of sun and spray and keeps them safer when you are out boating or kayaking.
Leupold BX-1 Marksman 10x42 Binoculars - Shadow Grey
Lifetime Guarantee!
Leupold BX-1 Marksman 10x42 Binoculars. The Leupold® BX®-1 Marksman™ Binoculars delivers a great set of binoculars that are ideal for hunting. This pair of powerful 10X binoculars are equipped with Leupold's Advanced Optical System which delivers bright images, impressive color resolution, and dramatically reduced sun glare. Built for outdoor use, the Leupold Marksman® hunting binoculars boast high-impact polymer housing, they're tested to perform in extreme climates, and they're waterproof, fog
Leupold BX-4 Pro Guide HD Gen2 10x50 Binoculars - Shadow Grey
Lifetime Guarantee!
Leupold BX-4 Pro Guide HD Gen2 10x50 Binoculars. Similar to its 42mm counterpart, the BX®-4 Pro Guide® HD Gen 2 10x50mm is a versatile optic for backcountry hunters. However, its 50mm objectives go the extra mile, collecting even more light for improved long-range identification.
Leupold BX-T HD 10x42 Binoculars - Grey
Ultra low-light performance! Extremely durable! Mil-L reticle gives you measuring, range-finding and spotting capabilities! Lifetime guarantee!
Leupold BX-T HD 10x42 Binoculars. The BX®-T HD Tactical binocular is purpose-built to give you the tactical advantage needed to succeed in any situation. Its ultra low-light performance combined with its extreme climate tested body and MIL-L reticle make it ideal for field applications.
Manfrotto ALPHA S.H.O.T. Field Pouch. This pouch allows both the shooter and the spotter to carry all the fundamental accessories on the field, such as an anemometer, map, tools, notebook, pens, carabiners, gloves, etc.
Manfrotto ALPHA S.H.O.T. Tripod Sling. The tripod sling allows for easy and safe transportation of the tripod when not in use. When the shoulder strap is not needed it can be detached thanks to the Quick Disconnection system, the leg webbing can also be used as a handle. This provides a practical way to carry the tripod while on the move. The leg straps, together with the buckle, help keep the legs closed when moving, preventing accidental openings and providing extra safety. The shoulder strap
Maui Jim Lighthouse Sunglasses Gloss Black Frame - Natural Grey Lens. Like a beacon on a hill, this Lighthouse from Maui Jim™ will shine proudly in even the darkest of circumstances!
Grey Bundle pack including Fieldscope ED50 Angled, a 13-40x MKII Eyepiece and a Hand Holding Case.
Bundle pack including Fieldscope ED50 Straight, a 13-40x MKII Eyepiece and a Hand Holding Case.
Oakley Latch Panel Sunglasses - Matte Grey Smoke / Prizm Snow Sapphire Lens. Embrace a fusion of street and sport style with Latch™ Panel. The full rim, shield lens design levels up the Latch hinge, a game changing solution for on-the-go eyewear storage and gives it another role on the team. When you’re ready to focus, or just want to block out glare, slide on the removeable side shields to block out distractions. For your versatile escapades, Latch Panel is designed with thin temples to fit und
Oakley Parlay Prizm Polarized Sunglasses. Parlay has a unique, mixed material construction and modern, square-shaped silhouette. The sunglasses feature an aluminum brow with O-Matter™ lower half and temples, Unobtainium® nosepads for a no-slip grip and a seamless look that pairs well with the day’s activities.
Oakley Helux Prizm Sunglasses. Helux, the gaming-inspired eyewear for those who don’t shy away from the bold. Hardwired to gamers, Helux takes its name from the DNA-strand helix delivering a smooth curve with tangent lines at a constant angle to a fixed axis. Try them on to find details inside the temples of the eyewear as a nod to the model’s name inspiration.
Silver Rapala Jointed Lure - 13cm. With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish.
Grey Rovince Shield Socks.
Wolf/Wolf/Black Salomon Speed Assault Forces 2 Walking Shoes. The SPEED ASSAULT 2 from Salomon, are as light, protective and fiercely gripped as its predecessor but offers more everyday comfort and more technical features – not to mention unisex sizes. So, you’ll be equipped for speed and agility in any warm weather and/or wet operation - from desert deployment to jungle training camps.
Savage Gear SG8 Wading Boots - Cleated Sole. Looking for a new partner to patrol your local water with? You came to the right place. The SG8 is a medium-heavy wading boot that’s made for all the miles you can throw at it. Featuring a smart lacing system to guarantee a tight fit no matter what shape feet you have. The moulded midsole offers impressive shock absorption while the rubber cleated outer sole gives you great grip in and out of the water. These boots really were made for walking.
The Sealskinz Waterproof Cold Weather Beanie Hat in Grey is a technically engineered cold weather essential designed to keep your head warm, dry and comfortable in challenging outdoor conditions. Ideal for walking, cycling, commuting and general outdoor use, it combines dependable waterproof protection with lightweight insulation for comfort throughout colder months.