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Guideline

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Guideline 4 Piece NT11 Salmon Double Hand Fly Rod - 15ft 9in - #10/11. NT11 fly rods are the result of taking advantage of the very latest and most sophisticated SOA (State of Art) graphite materials used in the aerospace industry today. When applied to and used in flyrods, some remarkable benefits are achieved. The most evident effect being an amazing recovery power and crispness in the blanks, created by combining the incredible armoring and strength increasing effects of T1100G graphite with
      £1199.99 In stock Purchase Options
Guideline Nova #46 Fly Reel - Stardust. The NOVA fly reel boasts an impressive array of technical features. Constructed from recycled raw-material ingots, the reel is an aluminum marvel committed to sustainability. Notably, it proudly stands as a Single-Use Plastics-free product, with recycled 600D Fabric Reel cases and packaging. A full exterior aluminum component upgrade signifies a dedication to heightened quality, performance, and durability. The optimized carbon drag systems are meticulousl
4 star review (1) RRP £149.99 £129.00 In stock Purchase Options
Guideline Nova #79 Fly Reel - Stardust. The NOVA fly reel boasts an impressive array of technical features. Constructed from recycled raw-material ingots, the reel is an aluminum marvel committed to sustainability. Notably, it proudly stands as a Single-Use Plastics-free product, with recycled 600D Fabric Reel cases and packaging. A full exterior aluminum component upgrade signifies a dedication to heightened quality, performance, and durability. The optimized carbon drag systems are meticulousl
  RRP £159.99 £139.00 In stock Purchase Options
 
Guideline Nova #810 Fly Reel - Stardust. The NOVA fly reel boasts an impressive array of technical features. Constructed from recycled raw-material ingots, the reel is an aluminum marvel committed to sustainability. Notably, it proudly stands as a Single-Use Plastics-free product, with recycled 600D Fabric Reel cases and packaging. A full exterior aluminum component upgrade signifies a dedication to heightened quality, performance, and durability. The optimized carbon drag systems are meticulous
  RRP £179.99 £159.00 In stock Purchase Options
Guideline Nova #68 Cassette Fly Reel - Black. Through a continuation of our “Clean all the way” movement - which is our vision to significantly reduce our environmental impact as a business – the past 12 months has resulted in the most detailed and focused design study we’ve ever undertaken. Redefining how fly reels are designed, created and manufactured by blending innovative industrial design with low-impact, recycled raw materials means the NOVA fly reel is the most environmentally conscious
  RRP £239.99 £159.00 In stock Purchase Options

Guideline Embrace Fly Fishing Light Trout Outfit - 9ft #5 Fly Rod, Black NOVA fly reel, a floating WF fly line, backing, and a leader.

A classic setup for trout, rainbow trout, and grayling. This kit excels in dry fly fishing, presentations, and light streamers, making it the perfect choice for this style of fishing.
Guideline Embrace Fly Fishing Outfit - 9ft #5. Fly fishing for species like trout, grayling, char, and rainbow trout is a beautiful pursuit that requires a well-balanced rod, reel, and line. We have developed two different kits to cover most situations a trout angler will encounter, whether fishing at a local river or on a trip abroad. Embrace trout rods come with a black NOVA 46 fly reel, a floating WF fly line, backing, and a leader.
  RRP £279.99 £210.00 In stock Purchase Options
 

Guideline Embrace Fly Fishing Medium Trout Outfit - 9ft #6 Fly Rod, Black NOVA fly reel, a floating WF fly line, backing, and a leader.

Also a classic, but with a more versatile line weight for trout, rainbow trout, sea trout, and perch. With its higher line weight, it handles wind and larger flies more effectively while still delivering smooth dry fly presentations. The 9’ #6 model comes with a fighting butt to provide extra power in rough conditions.
Guideline Embrace Fly Fishing Outfit - 9ft #6. Fly fishing for species like trout, grayling, char, and rainbow trout is a beautiful pursuit that requires a well-balanced rod, reel, and line. We have developed two different kits to cover most situations a trout angler will encounter, whether fishing at a local river or on a trip abroad. Embrace trout rods come with a black NOVA 46 fly reel, a floating WF fly line, backing, and a leader.
  RRP £279.99 £210.00 In stock Purchase Options

Guideline Embrace Fly Fishing Saltwater / Predator Outfit - 9ft #7 Fly Rod, Black NOVA fly reel, a floating WF fly line, backing, and a leader.

If your main focus is coastal fishing or casting larger streamers, this is the ideal choice. The rod and line offer more power to handle large flies and strong winds. This setup is perfect for targeting big trout, sea trout, and even light salmon and predator fishing.
Guideline Embrace Fly Fishing Outfit - 9ft #7. Fly fishing for species like trout, grayling, char, and rainbow trout is a beautiful pursuit that requires a well-balanced rod, reel, and line. We have developed two different kits to cover most situations a trout angler will encounter, whether fishing at a local river or on a trip abroad. Embrace trout rods come with a black NOVA 46 fly reel, a floating WF fly line, backing, and a leader.
  RRP £289.99 £219.00 In stock Purchase Options

Guideline Embrace Fly Fishing Saltwater / Predator Outfit - 9ft #9 Fly Rod, Black NOVA fly reel, floating WF fly line, backing, and a leader.

Fishing for larger predatory fish has become increasingly popular, and with this setup, you’re ready to take on big fish. Primarily designed for pike, it also works well for carp and saltwater species.
Guideline Embrace Fly Fishing Outfit - 9ft #9. Fly fishing for species like trout, grayling, char, and rainbow trout is a beautiful pursuit that requires a well-balanced rod, reel, and line. We have developed two different kits to cover most situations a trout angler will encounter, whether fishing at a local river or on a trip abroad. Embrace trout rods come with a black NOVA 46 fly reel, a floating WF fly line, backing, and a leader.
  RRP £299.99 £225.00 In stock Purchase Options
 

Guideline Embrace Fly Fishing Switch Outfit - 11ft #7/8 Fly Rod, Black NOVA fly reel, WF MultiTip line and intermediate tip.

Ideal for smaller rivers and low-water fishing, this classic switch rod has enough power for big salmon, steelhead, and migratory trout.
Guideline Embrace Fly Fishing Outfit - 11ft #7/8. Whether you’re targeting salmon, steelhead, or large migratory trout, these setups are perfect companions for the chase. The Embrace Switch includes a WF MultiTip line and intermediate tip, while the double-hand rods come with a mono shooting line, floating multi-tip body, and intermediate tip. These versatile setups let you add tips of different densities and lengths to suit changing conditions.
  RRP £324.99 £249.00 In stock Purchase Options

Guideline Embrace Fly Fishing Double Handed Salmon Outfit - 12ft #7/8 Fly Rod, Black NOVA fly reel bundle.

Includes mono shooting line, floating multi-tip body, and intermediate tip. A light double-hand rod that’s great for slightly larger waters, offering excellent control for steelhead and salmon.
Guideline Embrace Fly Fishing Outfit - 12ft #7/8. Whether you’re targeting salmon, steelhead, or large migratory trout, these setups are perfect companions for the chase. The Embrace Switch includes a WF MultiTip line and intermediate tip, while the double-hand rods come with a mono shooting line, floating multi-tip body, and intermediate tip. These versatile setups let you add tips of different densities and lengths to suit changing conditions.
  RRP £349.99 £269.00 In stock Purchase Options

Guideline Embrace Fly Fishing Double Handed Salmon Outfit - 13ft #8/9 Fly Rod, Black NOVA fly reel Bundle.

Includes a mono shooting line, floating multi-tip body, and intermediate tip. A versatile ”in-between” size recommended by most salmon anglers, handling everything from smaller rivers to medium-sized waters.
Guideline Embrace Fly Fishing Outfit - 13ft #8/9. Whether you’re targeting salmon, steelhead, or large migratory trout, these setups are perfect companions for the chase. The Embrace Switch includes a WF MultiTip line and intermediate tip, while the double-hand rods come with a mono shooting line, floating multi-tip body, and intermediate tip. These versatile setups let you add tips of different densities and lengths to suit changing conditions.
  RRP £374.99 £269.00 In stock Purchase Options
 

Guideline Embrace Fly Fishing Double Handed Salmon Outfit - 14ft #9/10 Fly Rod, Black NOVA fly reel Bundle. .

Includes a mono shooting line, floating multi-tip body, and intermediate tip. Perfect for larger rivers and early-season fishing, this 14’ rod covers big waters while remaining comfortable for all-day use. Includes a multi-tip line with optional additional tips.
Guideline Embrace Fly Fishing Outfit - 14ft #9/10. Whether you’re targeting salmon, steelhead, or large migratory trout, these setups are perfect companions for the chase. The Embrace Switch includes a WF MultiTip line and intermediate tip, while the double-hand rods come with a mono shooting line, floating multi-tip body, and intermediate tip. These versatile setups let you add tips of different densities and lengths to suit changing conditions.
  RRP £399.99 £299.00 In stock Purchase Options
Guideline Mesh Trucker Cap - Forest. The Mesh Trucker Cap is a six-panel design with a medium-high crown. The front is made of durable, heavy-weight canvas that feels great and holds its shape, thanks to a structured fabric backing. The back panels are fitted with breathable mesh to provide excellent ventilation. It features a classic adjustable plastic snapback closure for easy sizing. The cap also has a woven Guideline patch on the front and comes in one size that fits most. It’s available in
  RRP £27.99 £24.00 In stock Purchase Options
Guideline ULBC Packable Cap - Charcoal. This ultralight cap folds down to a small size without losing its shape, making it easy to stash in your backpack when not in use. The adjustable, elasticated neckband with Velcro closure ensures a perfect fit for all sizes. The sweatband adds comfort and wicks away moisture. Combined with its lightweight fabric, this is likely the most comfortable cap we’ve ever made, making it an ideal choice for the active angler. The ULBC Packable Cap is available in t
  RRP £39.99 £35.00 In stock Purchase Options
 
Guideline Scandi Hoodie. Whether you are unwinding by the campfire after a day on the river or enjoying a leisurely day off, this hoodie promises to keep you warm and comfortable. Made from a blend of 54% organic cotton, 29% cotton, and 17% polyester, the Scandi Hoodie offers a pleasant combination of softness and durability.
  RRP £74.99 £49.00 Check stock Purchase Options