Special Offers
Grundens Bedrock Wading Boots - Rubber. Designed to deliver a superior in-river experience, the Bedrock Wading Boot provides a comfort fit and performance attributes for all-day wearability. Built with durability in mind, a water-friendly synthetic upper combined with scratched-rubber overlays in high-wear zones keeps wear, tear, and material breakdown to a minimum, which ultimately extends the life of your wading boot. An ultra-comfortable, molded EVA midsole enables all-day support, while two
Grundens Bedrock Wading Boots - Felt. Designed to deliver a superior in-river experience, the Bedrock Wading Boot provides a comfort fit and performance attributes for all-day wearability. Built with durability in mind, a water-friendly synthetic upper combined with scratched-rubber overlays in high-wear zones keeps wear, tear, and material breakdown to a minimum, which ultimately extends the life of your wading boot. An ultra-comfortable, molded EVA midsole enables all-day support, while two ou
Grundens Tough Sun Hoodie - Anchor. The toughest damn sun shirt on the water, UPF 50-rated Tough Sun offers anglers breathable sun protection with increased snag resistance for extra longevity both on and off the water. Built for the rigors of the boatyard or backyard, this hard-working UV shirt provides a relaxed cross-over hood design that offers full-coverage when up and maximum cooling when down. Integrated thumb holes keep sleeves in place for back-of-hand solar protection, and HeiQ anti-od
Simms Keeper Sneaker. Everyday styling pairs with a water-friendly build and high-rebound midsole comfort to give new personality to fish-friendly footwear from Grundéns. Lightweight protection meets all-day comfort and all-purpose traction, from seaport to airport.
Simms CrossCurrent Boat Shoe. Built with versatility and performance in mind, the Cross Current Boat Shoe blends crossover functionality and all-day comfort to provide the ultimate fishing or everyday footwear platform. Starting with the upper, Cross Current is constructed with a lightweight and breathable mesh that provides reduced dry time and the feel of a performance sneaker while an ultra-soft lining offers all-day barefoot wear and the ease of slipping on/off with a stretch-mesh tongue. Fo
Grundens Tough Sun Hoodie - Oyster. The toughest damn sun shirt on the water, UPF 50-rated Tough Sun offers anglers breathable sun protection with increased snag resistance for extra longevity both on and off the water. Built for the rigors of the boatyard or backyard, this hard-working UV shirt provides a relaxed cross-over hood design that offers full-coverage when up and maximum cooling when down. Integrated thumb holes keep sleeves in place for back-of-hand solar protection, and HeiQ anti-od
Guideline Experience Waterproof Rolltop 21. The Experience WP Rolltop 21 is a durable, comfortable backpack crafted from high-quality waterproof 600D TPU fabric with welded seams. Its anatomically engineered shoulder straps, vertically adjustable chest strap, and detachable hip webbing belt ensure excellent carrying comfort for long fishing days. A 3D Air Mesh panel on the back further enhances comfort by providing cushioning and ventilation against your body. Both shoulder straps feature Hypalo
Guideline Experience Waistbag 6. This is a smart and very useful waist bag that gives you plenty of room and keeps you organized during a day by the water. It is designed to keep your equipment easy at hand when needed. A supportive hip belt and a rail function gives you the opportunity to slide the bag between the back and the front for easy access to your content with a best-in-class carry comfort. The hip belt is easily detachable, when using the bag as an add-on chest bag on one of our backp
Guideline ULBC Daypack 25. The daypacks outstanding carry comfort, slim design and featuring makes it an ideal fly fishing pack. It is engineered to let you focus on your game without interfering your casting or hike no matter intensity or terrain. The add-on straps in front allows you to enlarge your carry capacity by adding one of our waist bags. The pack has extra ordinary carry comfort and is packed with features to increase your experience and lets you hike and fish long days. The slim desi
Guideline Large Roller Bag. Extra large, lightweight bag for longer trips and expeditions. This is your perfect travel companion on wheels.
Coastal Guideline Ultralight Fly Box XL. The Guideline XL Ultralight boxes are designed by us to fit the large flies used for coastal, salmon, seatrout and predator fishing. With a free height on 30mm inside the box and 8 rows of slits each side the box offers great flexibility in placement of the flies and capacity. There are slit rows on each side for every 10mm where you can place flies which gives great flexibility for bigger flies.
Guideline Floatant Bottle Holder - Medium. Floatant holder tube: This one suits products like Dry Magic, Dry Gel and other of the same kind.
Guideline Leader Wallet. Keep your lines and leaders dry and organised in an all-mesh wallet that promotes air circulation. Five slots offer easy organisation. Saltwater-safe construction, including plastic zipper.
Guideline Kaitum XT Waders - Charcoal
Add a pair of Kaitum XT Wading Felt/Rubber Boots for just an extra £55/£59 and pay £224.99/£229.99. (That's a saving of over £195+ on RRP for the two)
Guideline Kaitum XT Waders. When developing the Kaitum XT Wader, we wanted to create a wader with a minimalistic design, yet with additional storage and comfort and the field tests tell us, we´ve ended up in a great product. The use of a bluesign® certified and durable 3-layer Nylon Taslan, partly Hexagon reinforced, and the lack of seams on the inside of the legs make sure the wader will stand up to years of usage. Apart from the clean design, this great piece of wader features kangaroo styled
Guideline Laxa 2.0 Waders - Granite
Add a pair of Laxa 3.0 Felt/Rubber Wading Boots for just an extra £60 and pay just £359.99
Laxa 2.0 waders have the most important features, while still offering best possible value for the money. Durable 4-layer nylon fabric, PFOA-free surface treatment and Sidewinder™ design.
Manufactured from a strong, 4-layer Nylon fabric with a 20 000mm water resistant and 5000g/m2/24hrs moisture transporting membrane. An environmentally friendly PFOA free DWR surface treatment repels both dirt and water from the outshell. Inseams on the waders are eliminated by our Sidewinder™ design, which als
Guideline Laxa 2.0 Zip Waders - Granite
Add a pair of Laxa 3.0 Felt/Rubber Wading Boots for just an extra £70 and pay just £389.99
Guideline Laxa 2.0 Zip Waders. Guideline Laxa 2.0 ZIP waders are manufactured from a strong, 4-layer Nylon fabric with a 20 000mm water resistant and 5000g/m2/24hrs moisture transporting membrane. An environmentally friendly PFOA free DWR surface treatment repels both dirt and water from the outshell. Inseams on the waders are eliminated by our Sidewinder™ design, which also gives good articulation and a comfortable fit.
Guideline ULBC Waders. Who hasn’t been packing for a trip over seas or a backcountry trip and asked yourself whether to bring the waders or not from a weight & bulk aspect? Think no more. Our Ultra Light Back Country wader is designed to be a no-brainer in your bag or backpack, yet still offer you the possibility to wade out within reach of that fish or to let you fish upstream, along and across your dream river. The choice of materials is packable, breathable and hardly noticeable when you wear
Guideline Laxa 3.0 Wading Boot - Felt Sole. Our Laxa 3.0 wading boot is an updated version with a newly developed and very comfortable and supportive Guideline middle sole. The color is a classic and sober dark grey Graphite. The outer fabric is a sturdy and hard wearing 900 D Polyester material and has no DWR treatment, which means it is PFAS/fluorocarbon free. The outsole is a classic felt sole that is fully stitched through the mid sole for added durability and life span. The felt sole gives
Guideline Laxa 3.0 Wading Boot - Rubber Sole. Our Laxa 3.0 wading boot is an updated version with a newly developed and very comfortable and supportive Guideline middle sole. The color is a classic and sober dark grey Graphite. The outer fabric is a sturdy and hard wearing 900 D Polyester material and has no DWR treatment, which means it is PFAS/fluorocarbon free. The outsole is made of our own sticky rubber mounted with tungsten studs which gives you supreme traction and friction on a multitude
Guideline Fir Skin Fingerless Gloves. Fir Skin gloves are made of polyester and spandex. The fabrics are infused in liquid titanium, and these yarns have the property of retaining heat from Far-infrared rays (FIR) natural heating. Fir Skin garments will keep in your body heat thanks to the reflecting properties in the fabric.
Guideline Fir Skin CGX Windproof Fingerless Gloves. New, extra warm model with a wind and waterproof stretchy membrane to keep you warm even in very cold and wet conditions.
Guideline Coastal Solartech Cap. Guideline Coastal Solartech Cap is a Supplex performance cap in navy color. Light weight for comfort, water repellent and stain resistant. DryZone undervisor and sweatband for moisture wicking, mesh inside front panel for ventilation Adjustable Velcro strap with elastic tab for added comfort. Technical HD-printed trout patch. UPF 50 uv protection, 97.5–98% of UV radiation blocked.
Guideline Iconic May Solartech Cap. Iconic Mayfly Solartech Cap is a Supplex performance cap in charcoal color. Light weight for comfort, water repellent and stain resistant. DryZone undervisor and sweatband for moisture wicking, mesh inside front panel for ventilation. Adjustable Velcro strap with elastic tab for added comfort. Front logo is our Iconic Mayfly, designed by Charles Jardine. Embroidered Guideline logo in the back. UPF 50 uv protection, 97.5–98% of UV radiation blocked.
Guideline The Camper Cap. On the front panel, you'll find our light sand-colored badge with the Guideline 'Scandinavian Fly Fishing 1993' logo. The black twill undervisor helps minimize glare from the water's surface onto your polarized sunglasses, allowing you to see more clearly and spot fish or underwater structures. The Camper Cap is one size fits all and fully adjustable in the back via black nylon webbing and a snap buckle.
Guideline Black Gnat Beanie. Keeping your head warm during cold days is not only about comfort but is essential for maintaining overall body warmth, preventing cold-related illnesses, and ensuring a safe and enjoyable outdoor experience.
Guideline Glacier Wading Socks. This wool terry sock is made for fishing in cold water environments. A natural quality of wool fibre is that it stays warm even when it gets damp by condensation. By using terry loops on the inside, it gives the sock a layer of insulation / ventilation of air between your feet and the shoe. It can be used as a single sock, but also as an additional layer together with a thinner liner sock.
Guideline Halo Fly Reel - #2/3. The Guideline Halo fly reel in Black Stealth has class leading qualities in all aspects: smooth breaking system, full rim cage and models to cover all types of fishing situations.
Guideline Halo Fly Reel - #6/7. The Guideline Halo fly reel in Black Stealth has class leading qualities in all aspects: smooth breaking system, full rim cage and models to cover all types of fishing situations.
Guideline Halo Fly Reel - #2/3. Halo fly reels have class leading qualities in all aspects: Smooth breaking system, full rim cage and models to cover all types of fly fishing.
Guideline Halo Spare Spool - #2/3. Spare spool for Guideline Halo fly reels.
Guideline Halo Black Stealth Spool - #2/3.
Guideline Halo Black Stealth Spool - #8/9.
Guideline Fario LW 24 Fly Reel - Left or Right Hand Wind - Anthracite
Lightweight Trout Fly Reel
Guideline Fario LW 24 Fly Reel - One reel Left or Right Hand Wind, very simple to change over. The first ever Guideline Fly Reel to be designed exlusively for Trout Fishing. Every detail and every function has been developed with that one thing in mind; to create a perfect, lightweight, cool, dependable and yet solid reel for serious anglers. These reels carry the strong Truss X-construction features from our Vosso reels, but they have been adapted to suit the slender and gracious looks of the F
Guideline Fario LW 46 Fly Reel - Left or Right Hand Wind - Anthracite
Lightweight Trout Fly Reel
Guideline Fario LW 46 Fly Reel - Left or Right Hand Wind. The first ever Guideline Fly Reel to be designed exlcusively for Trout Fishing. Every detail and every function has been developed with that one thing in mind; to create a perfect, lightweight, cool, dependable and yet solid reel for serious anglers. These reels carry the strong Truss X-construction features from our Vosso reels, but they have been adapted to suit the slender and gracious looks of the Fario LW reel.
Guideline Fario LW Fly Reel - #6/8 - Left or Right Hand Wind - Anthracite
Lightweight Trout Fly Reel
Anthracite Guideline Fario LW Fly Reel - #6/8. These reels carry the strong Truss X-construction features from our Vosso reels, but they have been adapted to suit the slender and gracious looks of the Fario LW reel.The recessed reel foot brings the reel closer to the grip for better balance and less torque when casting. A built-in tippet holder keeps loose mono/fluorocarbon ends in place to avoid tangle.
Guideline Fario LW 24 Fly Reel - Left or Right Hand Wind - Bronze
Lightweight Trout Fly Reel
Guideline Fario LW 24 Fly Reel - Left or Right Hand Wind, very simple to change over.. The first ever Guideline Fly Reel to be designed exlusively for Trout Fishing. Every detail and every function has been developed with that one thing in mind; to create a perfect, lightweight, cool, dependable and yet solid reel for serious anglers. These reels carry the strong Truss X-construction features from our Vosso reels, but they have been adapted to suit the slender and gracious looks of the Fario LW
Anthracite Spare spool for Guideline Fario LW 24 Fly Reel.
Chrome/Anthracite Spare spool for Guideline Fario LW 24 Fly Reel.
Anthracite Spare spool for Guideline Fario LW 46 Fly Reel.
Guideline Nova #46 Fly Reel - Stardust. The NOVA fly reel boasts an impressive array of technical features. Constructed from recycled raw-material ingots, the reel is an aluminum marvel committed to sustainability. Notably, it proudly stands as a Single-Use Plastics-free product, with recycled 600D Fabric Reel cases and packaging. A full exterior aluminum component upgrade signifies a dedication to heightened quality, performance, and durability. The optimized carbon drag systems are meticulousl
Guideline Nova #79 Fly Reel - Black. The NOVA fly reel boasts an impressive array of technical features. Constructed from recycled raw-material ingots, the reel is an aluminum marvel committed to sustainability. Notably, it proudly stands as a Single-Use Plastics-free product, with recycled 600D Fabric Reel cases and packaging. A full exterior aluminum component upgrade signifies a dedication to heightened quality, performance, and durability. The optimized carbon drag systems are meticulously d
Guideline Nova #79 Fly Reel - Stardust. The NOVA fly reel boasts an impressive array of technical features. Constructed from recycled raw-material ingots, the reel is an aluminum marvel committed to sustainability. Notably, it proudly stands as a Single-Use Plastics-free product, with recycled 600D Fabric Reel cases and packaging. A full exterior aluminum component upgrade signifies a dedication to heightened quality, performance, and durability. The optimized carbon drag systems are meticulousl
Guideline Nova #68 Cassette Fly Reel - Black. Through a continuation of our “Clean all the way” movement - which is our vision to significantly reduce our environmental impact as a business – the past 12 months has resulted in the most detailed and focused design study we’ve ever undertaken. Redefining how fly reels are designed, created and manufactured by blending innovative industrial design with low-impact, recycled raw materials means the NOVA fly reel is the most environmentally conscious
Guideline Nova #68 Cassette Fly Reel - Stardust. Through a continuation of our “Clean all the way” movement - which is our vision to significantly reduce our environmental impact as a business – the past 12 months has resulted in the most detailed and focused design study we’ve ever undertaken. Redefining how fly reels are designed, created and manufactured by blending innovative industrial design with low-impact, recycled raw materials means the NOVA fly reel is the most environmentally conscio
Guideline Mesh Trucker Cap - Coastal. The Mesh Trucker Cap is a six-panel design with a medium-high crown. The front is made of durable, heavy-weight canvas that feels great and holds its shape, thanks to a structured fabric backing. The back panels are fitted with breathable mesh to provide excellent ventilation. It features a classic adjustable plastic snapback closure for easy sizing. The cap also has a woven Guideline patch on the front and comes in one size that fits most. It’s available in
Guideline ULBC Packable Cap - Charcoal. This ultralight cap folds down to a small size without losing its shape, making it easy to stash in your backpack when not in use. The adjustable, elasticated neckband with Velcro closure ensures a perfect fit for all sizes. The sweatband adds comfort and wicks away moisture. Combined with its lightweight fabric, this is likely the most comfortable cap we’ve ever made, making it an ideal choice for the active angler. The ULBC Packable Cap is available in t
Harkila Driven Hunt 2.0 GTX Walking Boots (Men's) - Black
Optimized for winter & rough terrain! Free Harkila Mink Oil worth £12.99 & Muddy Boot Bag RRP £9.99!
Black Harkila Driven Hunt 2.0 GTX Walking Boots. Warm and hardwearing, high leather boot for cold days and challenging hunts. The boot is made from 2.2 mm full-grain leather, Vibram® sole and waterproof, breathable and insulating GORE-TEX XL membrane. The stiff Vibram® sole and the boot’s height make it ideal in rough terrain.
Harkila Stalking Sneaker GTX Walking Boots (Men's) - AXIS MSP Forest
Free Muddy Boot Bag worth £16.99
Harkila Stalking Sneaker GTX Walking Boots.