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FishingFishing Reels 20

Fishing Reels

 
Shimano Stradic FM 4000 Reel. The versatile Stradic offers exceptional performance and delivers an enviable combination of strength, refinement and smoothness. Backed by years of history and a faultless reputation, the next generation Stradic is a reel that consistently delivers class-leading performance.
  RRP £219.99 £189.99 Out of stock -

Shimano Stradic FM 4000MHG Reel

Medium high gear model
Shimano Stradic FM 4000MHG Reel. The versatile Stradic offers exceptional performance and delivers an enviable combination of strength, refinement and smoothness. Backed by years of history and a faultless reputation, the next generation Stradic is a reel that consistently delivers class-leading performance.
5 star review (1) RRP £219.99 £189.99 Out of stock -

Shimano Stradic FM 4000XG Reel

Extra high gear model
Shimano Stradic FM 4000XG Reel. The versatile Stradic offers exceptional performance and delivers an enviable combination of strength, refinement and smoothness. Backed by years of history and a faultless reputation, the next generation Stradic is a reel that consistently delivers class-leading performance.
  RRP £219.99 £189.99 Out of stock -
 

Shimano Stradic FM C5000XG Reel

Extra high gear model
Shimano Stradic FM C5000XG Reel. The versatile Stradic offers exceptional performance and delivers an enviable combination of strength, refinement and smoothness. Backed by years of history and a faultless reputation, the next generation Stradic is a reel that consistently delivers class-leading performance.
5 star review (1) RRP £219.99 £189.99 Out of stock -

Shimano Ultegra FD 1000 Reel

The new Ultegra FD range have 3 New Upgrades with Anti Twist Fin, Infinity Xross gearing and Infinity Drive. Making these already fantastic reels even better.
Shimano Ultegra FD 1000 Reel. The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the ULTEGRA is designed to deliver exceptional performance without breaking the bank.
  RRP £139.99 £119.99 In stock Purchase Options
Shimano Ultegra FD C2000S Reel. The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the ULTEGRA is designed to deliver exceptional performance without breaking the bank.
5 star review (1) RRP £149.99 £129.99 Pre Order Purchase Options
 
Shimano Ultegra FD C2000HG Reel. The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the ULTEGRA is designed to deliver exceptional performance without breaking the bank.
  RRP £139.99 £129.99 Pre Order Purchase Options
Shimano Ultegra FD C2000SHG Reel. The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the ULTEGRA is designed to deliver exceptional performance without breaking the bank.
  RRP £139.99 £129.99 In stock Purchase Options
Shimano Ultegra FD C2500HG Reel. The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the ULTEGRA is designed to deliver exceptional performance without breaking the bank.
  RRP £139.99 £129.99 In stock Purchase Options
 
Shimano Ultegra FD 2500 Reel. The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the ULTEGRA is designed to deliver exceptional performance without breaking the bank.
  RRP £139.99 £109.00 In stock Purchase Options
Shimano Ultegra FD 2500HG Reel. The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the ULTEGRA is designed to deliver exceptional performance without breaking the bank.
  RRP £159.99 £129.99 Pre Order Purchase Options
Shimano Ultegra FD 2500SHG Reel. The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the ULTEGRA is designed to deliver exceptional performance without breaking the bank.
  RRP £159.99 £129.99 In stock Purchase Options
 
Shimano Ultegra FD C3000 Reel. The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the ULTEGRA is designed to deliver exceptional performance without breaking the bank.
  RRP £159.99 £129.99 Pre Order Purchase Options
Shimano Ultegra FD C3000HG Reel. The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the ULTEGRA is designed to deliver exceptional performance without breaking the bank.
  RRP £159.99 £129.99 In stock Purchase Options
Shimano Ultegra FD C3000XG Reel. The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the ULTEGRA is designed to deliver exceptional performance without breaking the bank.
  RRP £159.99 £129.99 In stock Purchase Options
 
Shimano Ultegra FD 4000 Reel. The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the ULTEGRA is designed to deliver exceptional performance without breaking the bank.
  RRP £159.99 £129.99 In stock Purchase Options
Shimano Ultegra FD 4000XG Reel. The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the ULTEGRA is designed to deliver exceptional performance without breaking the bank.
  RRP £159.99 £129.99 In stock Purchase Options
Shimano Ultegra FD 5000XG Reel. The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the ULTEGRA is designed to deliver exceptional performance without breaking the bank.
  RRP £164.99 £129.99 In stock Purchase Options
 
Shimano Sahara FJ 4000 Reel. The storied history of the Shimano Sahara continues in 2022 with the introduction of the Sahara FJ series of spinning reels. Designed for entry and experienced anglers alike, the Sahara series incorporates Shimano’s HAGANE Gear for increased durability with the refinement of SilentDrive technology for smoother reeling performance. X-Ship technology within the Sahara series provides added gear durability during fights with hard-charging game fish. Compared to the p
  RRP £94.99 £69.00 In stock Purchase Options
Shimano Sahara 2500S HG FJ Spare Spool.
  RRP £21.99 £17.00 In stock Purchase Options
Shimano Sustain FK 2500 Reel. The equisite Sustain FK is a member of the Magnumlite Series and takes lightweight performance to a whole new level. Blending unrivaled sensitivity with a featherlight feel and the strength to tackle even the most demanding situations, its sleek, elegant design is nothing short of stunning.
      £279.99 In stock Purchase Options
 
Shimano Sustain FK 2500 Reel. The equisite Sustain FK is a member of the Magnumlite Series and takes lightweight performance to a whole new level. Blending unrivaled sensitivity with a featherlight feel and the strength to tackle even the most demanding situations, its sleek, elegant design is nothing short of stunning.
      £279.99 In stock Purchase Options
Shimano Sustain FK C3000 Reel. The exquisite Sustain FK is a member of the Magnumlite Series and takes lightweight performance to a whole new level. Blending unrivaled sensitivity with a featherlight feel and the strength to tackle even the most demanding situations, its sleek, elegant design is nothing short of stunning.
      £279.99 In stock Purchase Options
Shimano Sustain FK C3000 HG Reel. The exquisite Sustain FK is a member of the Magnumlite Series and takes lightweight performance to a whole new level. Blending unrivaled sensitivity with a featherlight feel and the strength to tackle even the most demanding situations, its sleek, elegant design is nothing short of stunning.
      £279.99 In stock Purchase Options
 
Shimano Sustain FK 4000 Reel. The exquisite Sustain FK is a member of the Magnumlite Series and takes lightweight performance to a whole new level. Blending unrivaled sensitivity with a featherlight feel and the strength to tackle even the most demanding situations, its sleek, elegant design is nothing short of stunning.
      £279.99 Out of stock -
Shimano Sustain FK 4000 XG Reel. The exquisite Sustain FK is a member of the Magnumlite Series and takes lightweight performance to a whole new level. Blending unrivaled sensitivity with a featherlight feel and the strength to tackle even the most demanding situations, its sleek, elegant design is nothing short of stunning.
      £279.99 Out of stock -
Shimano Sustain FK C5000 XG Reel. The exquisite Sustain FK is a member of the Magnumlite Series and takes lightweight performance to a whole new level. Blending unrivaled sensitivity with a featherlight feel and the strength to tackle even the most demanding situations, its sleek, elegant design is nothing short of stunning.
      £279.99 Out of stock -
 

Shimano Twin Power FE C2000S Reel

The Shimano Twin Power FE reels are best suited for versatile fishing applications, including freshwater and inshore saltwater fishing.
Shimano Twin Power FE C2000S Reel. For over 30 years Twin Power has built on a legacy of dependability and unquestionable power, and the latest Twin Power is no different. With extensive use of ultra light, super rigid aluminium in the body and rotor, plus Shimano’s very latest and most advanced gearing technology, this is a reel that can be totally trusted in the toughest situations.
  RRP £429.99 £349.99 Out of stock -
Shimano Twin Power FE 2500 Reel. For over 30 years Twin Power has built on a legacy of dependability and unquestionable power, and the latest Twin Power is no different. With extensive use of ultra light, super rigid aluminium in the body and rotor, plus Shimano’s very latest and most advanced gearing technology, this is a reel that can be totally trusted in the toughest situations.
  RRP £429.99 £349.99 Out of stock -
Shimano Twin Power FE 2500SHG Reel. For over 30 years Twin Power has built on a legacy of dependability and unquestionable power, and the latest Twin Power is no different. With extensive use of ultra light, super rigid aluminium in the body and rotor, plus Shimano’s very latest and most advanced gearing technology, this is a reel that can be totally trusted in the toughest situations.
  RRP £429.99 £349.99 In stock Purchase Options
 
Shimano Twin Power FE C3000 Reel. For over 30 years Twin Power has built on a legacy of dependability and unquestionable power, and the latest Twin Power is no different. With extensive use of ultra light, super rigid aluminium in the body and rotor, plus Shimano’s very latest and most advanced gearing technology, this is a reel that can be totally trusted in the toughest situations.
5 star review (1) RRP £429.99 £349.99 In stock Purchase Options
Shimano Twin Power FE C3000XG Reel. For over 30 years Twin Power has built on a legacy of dependability and unquestionable power, and the latest Twin Power is no different. With extensive use of ultra light, super rigid aluminium in the body and rotor, plus Shimano’s very latest and most advanced gearing technology, this is a reel that can be totally trusted in the toughest situations.
5 star review (1) RRP £429.99 £349.99 Out of stock -
Shimano Twin Power FE 4000PG Reel. For over 30 years Twin Power has built on a legacy of dependability and unquestionable power, and the latest Twin Power is no different. With extensive use of ultra light, super rigid aluminium in the body and rotor, plus Shimano’s very latest and most advanced gearing technology, this is a reel that can be totally trusted in the toughest situations.
5 star review (1) RRP £429.99 £369.99 In stock Purchase Options
 
Shimano Twin Power FE 4000M Reel. For over 30 years Twin Power has built on a legacy of dependability and unquestionable power, and the latest Twin Power is no different. With extensive use of ultra light, super rigid aluminium in the body and rotor, plus Shimano’s very latest and most advanced gearing technology, this is a reel that can be totally trusted in the toughest situations.
  RRP £449.99 £349.00 Out of stock
Shimano Twin Power FE 4000MHG Reel. For over 30 years Twin Power has built on a legacy of dependability and unquestionable power, and the latest Twin Power is no different. With extensive use of ultra light, super rigid aluminium in the body and rotor, plus Shimano’s very latest and most advanced gearing technology, this is a reel that can be totally trusted in the toughest situations.
  RRP £449.99 £379.99 In stock Purchase Options
Shimano Twin Power FE 4000XG Reel. For over 30 years Twin Power has built on a legacy of dependability and unquestionable power, and the latest Twin Power is no different. With extensive use of ultra light, super rigid aluminium in the body and rotor, plus Shimano’s very latest and most advanced gearing technology, this is a reel that can be totally trusted in the toughest situations.
5 star review (2) RRP £449.99 £349.00 In stock Purchase Options
 
Shimano Twin Power FE C5000XG Reel. For over 30 years Twin Power has built on a legacy of dependability and unquestionable power, and the latest Twin Power is no different. With extensive use of ultra light, super rigid aluminium in the body and rotor, plus Shimano’s very latest and most advanced gearing technology, this is a reel that can be totally trusted in the toughest situations.
5 star review (1) RRP £449.99 £379.99 Out of stock -
Shimano Twin Power XD FB 4000 HG Reel. The Twin Power XD is the powerhouse of Shimano’s Magnumlite series, built to be the toughest, most durable reel in its class. Loaded with Shimano’s latest technology, it’s engineered for smooth, effortless casting and retrieval in the harshest inshore saltwater conditions. Equally suited for heavy-duty freshwater fishing, the Twin Power XD delivers the extra muscle you need to tackle powerful fish with confidence.
  RRP £449.99 £419.99 Out of stock -
Shimano Twin Power XD FB C3000 HG Reel. The Twin Power XD is the powerhouse of Shimano’s Magnumlite series, built to be the toughest, most durable reel in its class. Loaded with Shimano’s latest technology, it’s engineered for smooth, effortless casting and retrieval in the harshest inshore saltwater conditions. Equally suited for heavy-duty freshwater fishing, the Twin Power XD delivers the extra muscle you need to tackle powerful fish with confidence.
  RRP £449.99 £419.99 Out of stock -
 
Shimano Twin Power XD FB C3000 XG Reel. The Twin Power XD is the powerhouse of Shimano’s Magnumlite series, built to be the toughest, most durable reel in its class. Loaded with Shimano’s latest technology, it’s engineered for smooth, effortless casting and retrieval in the harshest inshore saltwater conditions. Equally suited for heavy-duty freshwater fishing, the Twin Power XD delivers the extra muscle you need to tackle powerful fish with confidence.
  RRP £449.99 £419.99 Out of stock -
Shimano Twin Power XD FB 4000 PG Reel. The Twin Power XD is the powerhouse of Shimano’s Magnumlite series, built to be the toughest, most durable reel in its class. Loaded with Shimano’s latest technology, it’s engineered for smooth, effortless casting and retrieval in the harshest inshore saltwater conditions. Equally suited for heavy-duty freshwater fishing, the Twin Power XD delivers the extra muscle you need to tackle powerful fish with confidence.
  RRP £449.99 £419.99 In stock Purchase Options
Shimano Twin Power XD FB 4000 XG Reel. The Twin Power XD is the powerhouse of Shimano’s Magnumlite series, built to be the toughest, most durable reel in its class. Loaded with Shimano’s latest technology, it’s engineered for smooth, effortless casting and retrieval in the harshest inshore saltwater conditions. Equally suited for heavy-duty freshwater fishing, the Twin Power XD delivers the extra muscle you need to tackle powerful fish with confidence.
  RRP £449.99 £419.99 Out of stock -
 
Shimano Twin Power XD FB C5000 XG Reel. The Twin Power XD is the powerhouse of Shimano’s Magnumlite series, built to be the toughest, most durable reel in its class. Loaded with Shimano’s latest technology, it’s engineered for smooth, effortless casting and retrieval in the harshest inshore saltwater conditions. Equally suited for heavy-duty freshwater fishing, the Twin Power XD delivers the extra muscle you need to tackle powerful fish with confidence.
  RRP £449.99 £419.99 Out of stock -

Shimano Twin Power SW C 6000HG Reel

Saltwater Spinning Reel. The Twin power reels allow you to swap the handle from left to right.
Shimano Twin Power SW C 6000HG Reel. The new TWIN POWER SW challenges the impossible head on. It takes years of SHIMANO Big Game knowledge and experience, combines it with unrivalled engineering and delivers it in one amazing reel. Containing many of the features found on the Stella SW, considered by many to be the world's most advanced big game reel, TWIN POWER SW has the strength to cope with unrelenting battles from large offshore game fish, whilst retaining the sophistication and finesse to
5 star review (2) RRP £449.99 £369.00 In stock Purchase Options

Shimano Twin Power SW C 6000PG Reel

Saltwater Spinning Reel. The Twin power reels allow you to swap the handle from left to right.
Shimano Twin Power SW C 6000PG Reel. The new TWIN POWER SW challenges the impossible head on. It takes years of SHIMANO Big Game knowledge and experience, combines it with unrivalled engineering and delivers it in one amazing reel. Containing many of the features found on the Stella SW, considered by many to be the world's most advanced big game reel, TWIN POWER SW has the strength to cope with unrelenting battles from large offshore game fish, whilst retaining the sophistication and finesse to
5 star review (1) RRP £449.99 £369.00 In stock Purchase Options
 

Shimano Spheros SW 3000XG Reel

Saltwater reel. Extra high gear model
Shimano Spheros SW 3000XG Reel. The SPHEROS SW in sizes C3000-3000-4000 is a new reel in the SW spinning reel line-up. It has been developed specifically for SW spinning (inshore): the reel has strong HAGANE gearing and X-SHIP, a HAGANE aluminium body, Cross Carbon drag washers and COREPROTECT technology. This makes the reel extremely strong and reliable. The Spheros SW is the first dedicated SW reel which is available in smaller sizes for a very affordable price.
  RRP £129.99 £104.99 In stock Purchase Options

Shimano Spheros SW 4000XG Reel

Saltwater reel. Extra high gear model
Shimano Spheros SW 4000XG Reel. The SPHEROS SW in sizes C3000-3000-4000 is a new reel in the SW spinning reel line-up. It has been developed specifically for SW spinning (inshore): the reel has strong HAGANE gearing and X-SHIP, a HAGANE aluminium body, Cross Carbon drag washers and COREPROTECT technology. This makes the reel extremely strong and reliable. The Spheros SW is the first dedicated SW reel which is available in smaller sizes for a very affordable price.
5 star review (1) RRP £129.99 £109.99 Out of stock -

Shimano Spheros SW-A 5000 XG Reel

Saltwater spinning reels
Shimano Spheros SW-A 5000 XG Reel. The jack of all trades in the saltwater realm, Shimano redesigned the Spheros SW series of saltwater spinning reels to conquer both offshore and inshore waters. Now featuring Shimano's flagship Infinity Drive technology to improve pinion gear support and enhance the overall drive gear design, Spheros SW provides anglers with increased winding power under load when cranking against hard-fighting game fish. Wielding both X-Protect and X-Shield for improved water
  RRP £189.99 £145.00 Out of stock -
 
 
 

Fishing Reels

What Are Reels and How Do They Work?

Fishing reels are a fundamental part of any angler’s setup, responsible for storing line, controlling casting distance, and helping you play and land fish effectively. Whether you are casting lightweight flies on a tranquil river or battling hard-fighting saltwater species from the shore or boat, the right reel brings balance, control, and confidence to your fishing.

At their core, reels work by winding fishing line onto a spool. During a cast, the line is released smoothly, while during retrieval the reel gathers line back evenly. Modern reels incorporate precision-engineered drag systems that apply controlled resistance when a fish pulls, helping to prevent line breakage while tiring the fish. Depending on the reel type, this can be achieved through fixed spools, rotating spools, or large-arbour designs optimised for specific techniques.

Reels are used across a wide range of disciplines, from freshwater coarse and fly fishing to demanding saltwater lure fishing. Paired with the right fishing rods and quality fishing accessories, a well-chosen reel ensures smoother casts, better line management, and improved hook-up and landing success.

How to Choose the Right Reels for Your Needs

Choosing the correct fishing reel starts with understanding where and how you plan to fish. Beginners may prioritise ease of use and reliability, while experienced anglers often focus on fine-tuned performance and durability. Several key factors should guide your decision.

Reel Type and Application

The first step is matching the reel to your fishing style. Fly reels are designed to balance fly rods and manage fly line, offering smooth drag for playing fish rather than casting weight. Saltwater lure reels are built to handle repeated casting and retrieval with artificial lures, often requiring corrosion resistance and high retrieve rates. Multiplier reels, also known as conventional reels, are favoured for long-distance casting and heavy-duty applications such as beach casting or boat fishing.

Drag System and Control

A reel’s drag system is critical, especially when targeting powerful fish. Smooth, consistent drag helps protect lighter lines and prevents sudden shock loads. Entry-level anglers may benefit from simple, preset drags, while professionals often prefer fully adjustable systems that allow fine control during a fight.

Materials, Durability, and Environment

Reels are exposed to water, grit, and varying weather conditions, so build quality matters. Graphite-bodied reels are lightweight and affordable, making them ideal for casual or beginner use. Aluminium reels offer greater rigidity and longevity, particularly important for saltwater environments where corrosion resistance is essential.

Gear Ratio and Retrieval Speed

The gear ratio determines how quickly line is retrieved with each turn of the handle. Higher ratios are useful for fast-moving lures, while lower ratios provide more cranking power when fighting larger fish. Choosing the right balance depends on your target species and technique.

To help visualise how these features align with common fishing styles, consider the comparison below.

Fishing Style Recommended Reel Type Key Benefit
Fly fishing rivers Fly reel Smooth drag and balance
Lure fishing coastlines Saltwater lure reel Fast retrieve and corrosion resistance
Beach or boat fishing Multiplier reel Power and casting distance


Top Reels Brands and Models at Uttings

Uttings stocks reels from some of the most respected names in the fishing world, chosen for their performance, reliability, and value. Brands such as Daiwa and Shimano are renowned for engineering innovation and silky-smooth operation, making them popular with both newcomers and seasoned anglers. Okuma offers robust, well-priced options that punch above their weight, while Akios specialises in reels designed for serious casting performance.

For fly anglers seeking precision and craftsmanship, Waterworks Lamson reels are highly regarded for their sealed drag systems and lightweight construction. Across all brands, Uttings focuses on proven models that deliver dependable results on the water, whether you are upgrading your first setup or refining a specialist rig.

Reels Tips and Expert Advice

Getting the most from your reel goes beyond the initial purchase. Regular rinsing after use, especially in saltwater, helps extend lifespan and maintain smooth operation. Pairing the reel correctly with your rod ensures proper balance, reducing fatigue during long sessions.

Beginners often benefit from practising casting and drag adjustment in a controlled environment before fishing, building confidence and muscle memory. More experienced anglers may fine-tune drag settings for specific species or conditions, adjusting as water temperature and fish behaviour change.

Above all, investing in a reel suited to your fishing style encourages better technique and enjoyment. The right choice supports consistent casting, controlled retrieves, and reliable performance when it matters most.

Reels FAQs

What reel size should I choose?

Reel size should match your rod, line strength, and target species. Lighter setups suit smaller reels, while larger fish require increased line capacity and drag power.

What does gear ratio mean on a fishing reel?

The gear ratio indicates how many times the spool rotates per handle turn. Higher ratios retrieve line faster; lower ratios offer more power.

Are saltwater reels different from freshwater reels?

Yes. Saltwater reels are built with corrosion-resistant materials and sealed components to withstand harsh marine conditions.

How important is the drag system?

A smooth drag protects your line and helps control fish during a fight, making it one of the most important reel features.

What is the advantage of a fly reel with a large arbor?

Large-arbour fly reels retrieve line faster and reduce line memory, improving control when playing fish.

Can beginners use multiplier reels?

They can, but multiplier reels require practice to avoid backlash. Many beginners start with simpler designs before progressing.

How do I maintain my fishing reel?

Rinse after use, dry thoroughly, and occasionally lubricate moving parts according to the manufacturer’s guidance.

Why Buy Reels at Uttings

Uttings is a family-run business based in Norwich, established in 1976, with decades of experience serving anglers and outdoor enthusiasts. Known for stocking premium products from the world’s leading brands, Uttings combines expert knowledge with genuine passion for fishing and the wider outdoors.

With fast delivery, knowledgeable customer service, and the reassurance of over 45,000 five-star Trustpilot reviews, Uttings is a trusted destination for anglers of all levels. Whether you are selecting your first reel or investing in a specialist upgrade, you can shop with confidence knowing expert advice is always on hand.

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