Fishing Rods
Guideline 4 Piece LPX Nymph Fly Rod - 10ft 2in
Available in #3, #4 models
Guideline 4 Piece LPX Nymph Fly Rod - 10ft 2in. Guideline LPX Nymph is packed with high-end features and components that will satisfy the most demanding euro-nymphing anglers. Thanks to our C.A.P M4.0 advanced blank construction technology, these rods are incredibly light for their length (78g for a 10'8 #3) and have an action that takes nymph rods to the next level. The feeling is superbly sensitive, making it possible to detect even the most subtle of takes. The tip is very sensitive with grad
Guideline 4 Piece LPX Nymph Fly Rod - 10ft 8in
Available in #2, #3 models
Guideline 4 Piece LPX Nymph Fly Rod - 10ft 8in - #3. Guideline LPX Nymph is packed with high-end features and components that will satisfy the most demanding euro-nymphing anglers. Thanks to our C.A.P M4.0 advanced blank construction technology, these rods are incredibly light for their length (78g for a 10'8 #3) and have an action that takes nymph rods to the next level. The feeling is superbly sensitive, making it possible to detect even the most subtle of takes. The tip is very sensitive with
Guideline 4 Piece LPX Tactical Fly Rod - 9ft
Available in #2, #3, #4, #5, #6, #7 models - TROUT & SALMON Recommends May 2023 - 9ft 9in 4wt 'An excellent rod for dry-fly and conventional nymphing, it stood out from the crowd and got the nod from both testers. Effortless loops with excellent feedback'
Guideline 4 Piece LPX Tactical Fly Rod - 9ft. Guideline LPX Tactical Single Hand fly rods has a medium/fast flex action with well-balanced power, and the delicacy needed for stealthy presentations plus effective fish-fighting capabilities.
Guideline 4 Piece LPX Tactical Fly Rod - 9ft 9in
Available in #2, #3, #4, #5 models
Guideline 4 Piece LPX Tactical Fly Rod - 9ft 9in. Guideline LPX Tactical Single Hand fly rods has a medium/fast flex action with well-balanced power, and the delicacy needed for stealthy presentations plus effective fish-fighting capabilities.
Guideline 4 Piece LPX Predator Fly Rod - 9ft
Available in #5, #6, #7, #8, #9 models
Guideline 4 Piece LPX Predator Fly Rod - 9ft. Guideline LPX Predator single hand fly rods is a speciality rod series for large predatory fish with a well-balanced power to be a superb casting rod that doesn’t fatigue the angler during long hours. The action is fast but with a flex and curve that lets you cast and fish big flies with ease. They feature a high quality cork grip with extra length and a reinforced foam front for extra durability, same as on our Coastal rods. The whole rod speaks rug
Guideline 4 Piece LPX Tactical Fly Rod - 10ft
Available in #6, #7 models
Guideline 4 Piece LPX Tactical Fly Rod - 10ft. Guideline LPX Tactical Single Hand fly rods has a medium/fast flex action with well-balanced power, and the delicacy needed for stealthy presentations plus effective fish-fighting capabilities.
Guideline 4 Piece LPX Chrome Switch Fly Rod - 11ft 7in
Available in #6/7, #7/8, #8/9 models
Guideline 4 Piece LPX Chrome Switch Fly Rod - 11ft 7in. LPX Chrome fly rods are designed and built with a brand-new Guideline rod action. They have a ¾ deep load and power that kicks in earlier in the cast without sacrificing the speed in the rods. They have a lightness, stability and responsiveness that connect you with the cast in a totally new way. These 11’7’’ switch rods are small, super light double handers made for double hand casting. A perfect tool for hunting large seatrout, salmon, or
Guideline 4 Piece LPX Chrome Double Hand Fly Rod - 12ft 3in - #6/7. A truly light and small double hander. Designed to be use in small to medium sized rivers when gentle presentations after spooky fish is essential. Yet powerful enough to handle both larger fish and flies, as well as various types of lines and casts.
Guideline 4 Piece LPX Chrome Double Handed Fly Rod - 12ft 6in - #7/8. Great for small to medium sized rivers like in Iceland. Ultra-light rod with superb stability and response that will keep you going for hours with ease.
Guideline 4 Piece LPX Chrome Double Hand Fly Rod - 12ft 9in - #8/9. This rod works in a wide variety of rivers from small to medium sized. Perfect for those summer days with medium to low water fishing. A rod that truly connects you with the cast in a totally new way. One of our favourites!
Guideline 4 Piece LPX Chrome Double Handed Fly Rod - 15ft 9in - #10/11. THE big gun. Bring me hell or high water - this is not a rod for beginners! Designed to stand the toughest conditions chasing salmon or steelhead in the biggest rivers on the planet.
Guideline 4 Piece NT11 Lake & Anadrome Fly Rod - 10ft
Available in #6, #7, #8 models
Guideline 4 Piece NT11 Lake & Anadrome Fly Rod - 10ft. NT11 fly rods are the result of taking advantage of the very latest and most sophisticated SOA (State of Art) graphite materials used in the aerospace industry today. When applied to and used in flyrods, some remarkable benefits are achieved. The most evident effect being an amazing recovery power and crispness in the blanks, created by combining the incredible armoring and strength increasing effects of T1100G graphite with layers of the hi
Guideline 4 Piece NT11 Trout Fly Rod - 9ft
Available in #4, #5, #6 models
Guideline 4 Piece NT11 Trout Fly Rod - 9ft. NT11 fly rods are the result of taking advantage of the very latest and most sophisticated SOA (State of Art) graphite materials used in the aerospace industry today. When applied to and used in flyrods, some remarkable benefits are achieved. The most evident effect being an amazing recovery power and crispness in the blanks, created by combining the incredible armoring and strength increasing effects of T1100G graphite with layers of the highest modul
Guideline 6 Piece NT11 Salmon Double Hand Fly Rod - 12ft 9in
Available in #7/8, #8/9 models
Guideline 6 Piece NT11 Salmon Double Hand Fly Rod - 12ft 9in. NT11 fly rods are the result of taking advantage of the very latest and most sophisticated SOA (State of Art) graphite materials used in the aerospace industry today. When applied to and used in flyrods, some remarkable benefits are achieved. The most evident effect being an amazing recovery power and crispness in the blanks, created by combining the incredible armoring and strength increasing effects of T1100G graphite with layers of
Guideline 6 Piece NT11 Salmon Double Hand Fly Rod - 13ft 9in
Available in #8/9, #9/10 models
Guideline 6 Piece NT11 Salmon Double Hand Fly Rod - 13ft 9in. NT11 fly rods are the result of taking advantage of the very latest and most sophisticated SOA (State of Art) graphite materials used in the aerospace industry today. When applied to and used in flyrods, some remarkable benefits are achieved. The most evident effect being an amazing recovery power and crispness in the blanks, created by combining the incredible armoring and strength increasing effects of T1100G graphite with layers of
Guideline 6 Piece NT11 Salmon Double Hand Fly Rod - 14ft 9in
Available in #9/10, #10/11 models
Guideline 6 Piece NT11 Salmon Double Hand Fly Rod - 14ft 9in. NT11 fly rods are the result of taking advantage of the very latest and most sophisticated SOA (State of Art) graphite materials used in the aerospace industry today. When applied to and used in flyrods, some remarkable benefits are achieved. The most evident effect being an amazing recovery power and crispness in the blanks, created by combining the incredible armoring and strength increasing effects of T1100G graphite with layers of
Guideline 4 Piece NT11 Salmon Double Hand Fly Rod - 15ft 9in - #10/11. NT11 fly rods are the result of taking advantage of the very latest and most sophisticated SOA (State of Art) graphite materials used in the aerospace industry today. When applied to and used in flyrods, some remarkable benefits are achieved. The most evident effect being an amazing recovery power and crispness in the blanks, created by combining the incredible armoring and strength increasing effects of T1100G graphite with
Guideline Embrace Fly Fishing Light Trout Outfit - 9ft #5 Fly Rod, Black NOVA fly reel, a floating WF fly line, backing, and a leader.
A classic setup for trout, rainbow trout, and grayling. This kit excels in dry fly fishing, presentations, and light streamers, making it the perfect choice for this style of fishing.
Guideline Embrace Fly Fishing Outfit - 9ft #5. Fly fishing for species like trout, grayling, char, and rainbow trout is a beautiful pursuit that requires a well-balanced rod, reel, and line. We have developed two different kits to cover most situations a trout angler will encounter, whether fishing at a local river or on a trip abroad. Embrace trout rods come with a black NOVA 46 fly reel, a floating WF fly line, backing, and a leader.
Guideline Embrace Fly Fishing Medium Trout Outfit - 9ft #6 Fly Rod, Black NOVA fly reel, a floating WF fly line, backing, and a leader.
Also a classic, but with a more versatile line weight for trout, rainbow trout, sea trout, and perch. With its higher line weight, it handles wind and larger flies more effectively while still delivering smooth dry fly presentations. The 9’ #6 model comes with a fighting butt to provide extra power in rough conditions.
Guideline Embrace Fly Fishing Outfit - 9ft #6. Fly fishing for species like trout, grayling, char, and rainbow trout is a beautiful pursuit that requires a well-balanced rod, reel, and line. We have developed two different kits to cover most situations a trout angler will encounter, whether fishing at a local river or on a trip abroad. Embrace trout rods come with a black NOVA 46 fly reel, a floating WF fly line, backing, and a leader.
Guideline Embrace Fly Fishing Saltwater / Predator Outfit - 9ft #7 Fly Rod, Black NOVA fly reel, a floating WF fly line, backing, and a leader.
If your main focus is coastal fishing or casting larger streamers, this is the ideal choice. The rod and line offer more power to handle large flies and strong winds. This setup is perfect for targeting big trout, sea trout, and even light salmon and predator fishing.
Guideline Embrace Fly Fishing Outfit - 9ft #7. Fly fishing for species like trout, grayling, char, and rainbow trout is a beautiful pursuit that requires a well-balanced rod, reel, and line. We have developed two different kits to cover most situations a trout angler will encounter, whether fishing at a local river or on a trip abroad. Embrace trout rods come with a black NOVA 46 fly reel, a floating WF fly line, backing, and a leader.
Guideline Embrace Fly Fishing Saltwater / Predator Outfit - 9ft #9 Fly Rod, Black NOVA fly reel, floating WF fly line, backing, and a leader.
Fishing for larger predatory fish has become increasingly popular, and with this setup, you’re ready to take on big fish. Primarily designed for pike, it also works well for carp and saltwater species.
Guideline Embrace Fly Fishing Outfit - 9ft #9. Fly fishing for species like trout, grayling, char, and rainbow trout is a beautiful pursuit that requires a well-balanced rod, reel, and line. We have developed two different kits to cover most situations a trout angler will encounter, whether fishing at a local river or on a trip abroad. Embrace trout rods come with a black NOVA 46 fly reel, a floating WF fly line, backing, and a leader.
Guideline Embrace Fly Fishing Switch Outfit - 11ft #7/8 Fly Rod, Black NOVA fly reel, WF MultiTip line and intermediate tip.
Ideal for smaller rivers and low-water fishing, this classic switch rod has enough power for big salmon, steelhead, and migratory trout.
Guideline Embrace Fly Fishing Outfit - 11ft #7/8. Whether you’re targeting salmon, steelhead, or large migratory trout, these setups are perfect companions for the chase. The Embrace Switch includes a WF MultiTip line and intermediate tip, while the double-hand rods come with a mono shooting line, floating multi-tip body, and intermediate tip. These versatile setups let you add tips of different densities and lengths to suit changing conditions.
Guideline Embrace Fly Fishing Double Handed Salmon Outfit - 12ft #7/8 Fly Rod, Black NOVA fly reel bundle.
Includes mono shooting line, floating multi-tip body, and intermediate tip. A light double-hand rod that’s great for slightly larger waters, offering excellent control for steelhead and salmon.
Guideline Embrace Fly Fishing Outfit - 12ft #7/8. Whether you’re targeting salmon, steelhead, or large migratory trout, these setups are perfect companions for the chase. The Embrace Switch includes a WF MultiTip line and intermediate tip, while the double-hand rods come with a mono shooting line, floating multi-tip body, and intermediate tip. These versatile setups let you add tips of different densities and lengths to suit changing conditions.
Guideline Embrace Fly Fishing Double Handed Salmon Outfit - 13ft #8/9 Fly Rod, Black NOVA fly reel Bundle.
Includes a mono shooting line, floating multi-tip body, and intermediate tip. A versatile ”in-between” size recommended by most salmon anglers, handling everything from smaller rivers to medium-sized waters.
Guideline Embrace Fly Fishing Outfit - 13ft #8/9. Whether you’re targeting salmon, steelhead, or large migratory trout, these setups are perfect companions for the chase. The Embrace Switch includes a WF MultiTip line and intermediate tip, while the double-hand rods come with a mono shooting line, floating multi-tip body, and intermediate tip. These versatile setups let you add tips of different densities and lengths to suit changing conditions.
Guideline Embrace Fly Fishing Double Handed Salmon Outfit - 14ft #9/10 Fly Rod, Black NOVA fly reel Bundle. .
Includes a mono shooting line, floating multi-tip body, and intermediate tip. Perfect for larger rivers and early-season fishing, this 14’ rod covers big waters while remaining comfortable for all-day use. Includes a multi-tip line with optional additional tips.
Guideline Embrace Fly Fishing Outfit - 14ft #9/10. Whether you’re targeting salmon, steelhead, or large migratory trout, these setups are perfect companions for the chase. The Embrace Switch includes a WF MultiTip line and intermediate tip, while the double-hand rods come with a mono shooting line, floating multi-tip body, and intermediate tip. These versatile setups let you add tips of different densities and lengths to suit changing conditions.
Icon M-Sport Match Mk3 Rod - 13ft 10in 4-6oz
This 2 section rod has a lighter action compared to the Power version. The Match rod is typically used for more delicate presentations and is often favoured when fishing for smaller to medium-sized species in calmer surf conditions or closer ranges.
Icon M-Sport Match Mk3 Rod - 13ft 10in. This rod has a lighter action compared to the Power version, making it more suitable for light to medium conditions.
It is designed to offer a more sensitive feel, which is ideal for detecting smaller bites and working with lighter terminal tackle.
The Match rod is typically used for more delicate presentations and is often favoured when fishing for smaller to medium-sized species in calmer surf conditions or closer ranges.
Icon M-Sport Power Mk3 Rod - 13ft 10in 5-7oz
As the name suggests, the 2 section Power rod is built for more strength and casting power. It has a stiffer, heavier action, which allows it to handle heavier leads and larger fish. It is suited for handling rougher seas and conditions where you need more backbone and control to land stronger fish.
Icon M-Sport Power Mk3 Rod - 13ft 10in. 7oz As the name suggests, the Power rod is built for more strength and casting power. It has a stiffer, heavier action, which allows it to handle heavier leads and larger fish. This rod is ideal for heavier surf conditions or when you need to cast further and use larger baits to target bigger fish.
It is suited for handling rougher seas and conditions where you need more backbone and control to land stronger fish.
Icon M-Sport XD Match - 13ft 10in - 6oz
The Match version is designed for lighter surf conditions and situations that require high sensitivity and finesse. Action & Power: It typically has a softer action, allowing for more flexibility and precision with smaller hooks and lighter bait. Casting Distance: Match rods prioritize accuracy over distance, making them ideal for situations where precise placement is more important than maximum casting range. Best For: Light surf fishing, calmer conditions, or targeting smaller species.
Icon M-Sport XD Match - 13ft 10in - 6oz - Purpose: The Match version is designed for lighter surf conditions and situations that require high sensitivity and finesse.
Action & Power: It typically has a softer action, allowing for more flexibility and precision with smaller hooks and lighter bait.
Casting Distance: Match rods prioritize accuracy over distance, making them ideal for situations where precise placement is more important than maximum casting range.
Best For: Light surf fishing, ca
Icon M-Sport XD Power - 13ft 10in - 7oz
The Power model is built for more challenging surf conditions and is made to handle larger baits and weights. Action & Power: With a medium to heavy action, this rod is designed for stronger casting and offers a balanced mix of distance and control. Casting Distance: It provides greater casting power and is suited for medium to long casting distances. Best For: More turbulent waters, targeting larger fish species.
Icon M-Sport XD Power - 13ft 10in - 7oz - Purpose: The Power model is built for more challenging surf conditions and is made to handle larger baits and weights.
Action & Power: With a medium to heavy action, this rod is designed for stronger casting and offers a balanced mix of distance and control.
Casting Distance: It provides greater casting power and is suited for medium to long casting distances.
Best For: More turbulent waters, targeting larger fish species.
Icon M-Sport XD Ultra - 13ft 10in - 8oz
The Ultra version is the most robust in the M-Sport XD range, designed for maximum power and resilience in extreme conditions. Action & Power: Typically has a very strong, heavy action, allowing it to handle larger weights and heavy-duty setups. Casting Distance: Made for extreme distances, it’s built to maximize casting range and handle the toughest of fishing situations.
Icon M-Sport XD Ultra - 13ft 10in - 8oz - The Ultra version is the most robust in the M-Sport XD range, designed for maximum power and resilience in extreme conditions.
Action & Power: Typically has a very strong, heavy action, allowing it to handle larger weights and heavy-duty setups.
Casting Distance: Made for extreme distances, it’s built to maximize casting range and handle the toughest of fishing situations.
Kali Kunnan 3 Piece Shangrila Team 45 Test Rod - 4.23m - 100-250g - Latest 2024 model.
The Kali Kunnan Shangrila is a top end amazing quality continental rod which is currently being used by the team England shore team. The length is 4.2m but an extension can be purchased to take the Test model to 5m in length. The Test model has a more sensitive tip.
The Kali Kunnan Shangrila is a top end amazing quality continental rod which is currently being used by the team England shore team. The length is 4.23m but an extension can be purchased to take the Test model to 5m in length. In the new surf casting rod collection from the Shangrila Samsara range, the prestigious brand Kali Kunnan has gone a step further in incorporating the latest technology in carbon mesh. In the construction of these surfcasting rods an innovative carbon mesh has been used w
Kali Kunnan 3 Piece Shangrila Team 45 Rod - 4.23m - 100-250g - Latest 2024 model.
The Kali Kunnan Shangrila is a top end amazing quality continental rod which is currently being used by the team England shore team.
Daiwa 3 Piece Shangrila Team 45 Rod - 4.23m - 100-250g. Constructed using HM45 Carbon braided at 45 degrees. The rod comes with a Hybrid Tip Team, and a new special surge grip. FUJI® RV & K TORZITE Guides with Titanium frames. Metallic Graphite screw reel seat. Securely stored in a padded tube with zip. An extension is available to convert the rod to a 5.00m length, which enables the use of longer rigs.
Daiwa Shangrila Extension 4.23m - 5m (for the Test Model).
Primal 4 Piece Conquest Fly Rod - 9ft
Available in #5, #6, #8 models
Primal 4 Piece Conquest Fly Rod - 9ft. These rods have everything you need, and nothing you don’t, for your next fly fishing CONQUEST.
Primal 4 Piece Bold Fly Rod - 9ft
Available in #5, #6, #8 models
Primal 4 Piece Bold Fly Rod - 9ft. Fortune might favour the brave but fly fishing favours the BOLD. Fish with confidence using the best tools available to help you grow your skill set on the water.
Savage Gear 2 Piece Defiance SG4 Inshore Rod - (2.59m) 8' 6
Available in 10-40g, 9-35g models
Savage Gear 2 Piece Defiance SG4 Inshore Rod - 2.59m. Defiance SG4 bass rods are designed for anglers who pursue bass with precision and power. From light tackle enthusiasts to seasoned pros, these rods provide unmatched performance for all varieties of techniques with soft, hard and metal baits. Combining cutting-edge technology, premium materials like the latest Fuji- O guides, and expert craftsmanship, the SG4 Defiance series delivers unparalleled sensitivity, strength, and responsive
Savage Gear 2 Piece Defiance SG4 Inshore Rod - (2.74m) 9'
Available in 12-46g, 9-35g models - Henry Gilby and Mads Grosell have designed this amazing range of Bass rods, one of the most highly anticipated launches. Thousands of hours of testing and casting lures from the shore in various conditions have gone into the development of these rods – they offer peak performance with hard lures, soft lures and metal lures, all while delivering incredible balance and feel.
Savage Gear 2 Piece Defiance SG4 Inshore Rod - 2.74m. Defiance SG4 bass rods are designed for anglers who pursue bass with precision and power. From light tackle enthusiasts to seasoned pros, these rods provide unmatched performance for all varieties of techniques with soft, hard and metal baits. Combining cutting-edge technology, premium materials like the latest Fuji- O guides, and expert craftsmanship, the SG4 Defiance series delivers unparalleled sensitivity, strength, and responsive
Savage Gear 2 Piece Defiance SG4 Inshore Rod - (2.90m) 9' 6
Available in 12-46g, 9-35g models
Savage Gear 2 Piece Defiance SG4 Inshore Rod - 2.90m. Defiance SG4 bass rods are designed for anglers who pursue bass with precision and power. From light tackle enthusiasts to seasoned pros, these rods provide unmatched performance for all varieties of techniques with soft, hard and metal baits. Combining cutting-edge technology, premium materials like the latest Fuji- O guides, and expert craftsmanship, the SG4 Defiance series delivers unparalleled sensitivity, strength, and responsiv
Savage Gear 2 Piece Defiance SG4 Inshore Rod - (3.05m) 10'
Available in 12-46g, 18-56g models
Savage Gear 2 Piece Defiance SG4 Inshore Rod - 3.05m. Defiance SG4 bass rods are designed for anglers who pursue bass with precision and power. From light tackle enthusiasts to seasoned pros, these rods provide unmatched performance for all varieties of techniques with soft, hard and metal baits. Combining cutting-edge technology, premium materials like the latest Fuji- O guides, and expert craftsmanship, the SG4 Defiance series delivers unparalleled sensitivity, strength, and responsiv
Savage Gear 2 Piece Defiance SG8 Inshore Rod - 2.44m - 8-32g. Perfectly balanced rods made specifically for targeting seabass, designed for maximum distance and precision casting. Every model is carefully evaluated with a team of seabass/inshore experts to ensure the perfect actions and rod specs. Featuring fast tapered 46T Torayca blanks and using Fuji Titanium SiC guides, these rods provide smooth, effortless casting and durability. Being extremely sensitive due to our special carbon Synergri
Savage Gear 2 Piece Defiance SG8 Inshore Rod - 2.59m - 7-32g. Perfectly balanced rods made specifically for targeting seabass, designed for maximum distance and precision casting. Every model is carefully evaluated with a team of seabass/inshore experts to ensure the perfect actions and rod specs. Featuring fast tapered 46T Torayca blanks and using Fuji Titanium SiC guides, these rods provide smooth, effortless casting and durability. Being extremely sensitive due to our special carbon Synergri
Savage Gear 2 Piece Defiance SG8 Inshore Rod - 2.64m - (9-42g) 8' 8
Henry Gilby and Mads Grosell have designed this amazing range of Bass rods, one of the most highly anticipated launches. Thousands of hours of testing and casting lures from the shore in various conditions have gone into the development of these rods – they offer peak performance with hard lures, soft lures and metal lures, all while delivering incredible balance and feel.
Savage Gear 2 Piece Defiance SG8 Inshore Rod - 2.64m - 9-42g. Perfectly balanced rods made specifically for targeting seabass, designed for maximum distance and precision casting. Every model is carefully evaluated with a team of seabass/inshore experts to ensure the perfect actions and rod specs. Featuring fast tapered 46T Torayca blanks and using Fuji Titanium SiC guides, these rods provide smooth, effortless casting and durability. Being extremely sensitive due to our special carbon Synergri
Savage Gear 2 Piece Defiance SG8 Inshore Rod - (2.74m) 9'
Available in 7-32g, 9-44g models
Savage Gear 2 Piece Defiance SG8 Inshore Rod - 2.74m. Perfectly balanced rods made specifically for targeting seabass, designed for maximum distance and precision casting. Every model is carefully evaluated with a team of seabass/inshore experts to ensure the perfect actions and rod specs. Featuring fast tapered 46T Torayca blanks and using Fuji Titanium SiC guides, these rods provide smooth, effortless casting and durability. Being extremely sensitive due to our special carbon Synergri
Savage Gear 2 Piece Defiance SG8 Inshore Rod - (2.90m) 9' 6
Available in 8-35g, 10-45g models - 'Awesome rod, plenty of power but so easy to get at, I am a massive fan of this one.' Henry Gilbey
Savage Gear 2 Piece Defiance SG8 Inshore Rod - 2.90m. Perfectly balanced rods made specifically for targeting seabass, designed for maximum distance and precision casting. Every model is carefully evaluated with a team of seabass/inshore experts to ensure the perfect actions and rod specs. Featuring fast tapered 46T Torayca blanks and using Fuji Titanium SiC guides, these rods provide smooth, effortless casting and durability. Being extremely sensitive due to our special carbon Synergri
Savage Gear 2 Piece Defiance SG8 Inshore Rod - 3.05m - 10-45g. Perfectly balanced rods made specifically for targeting seabass, designed for maximum distance and precision casting. Every model is carefully evaluated with a team of seabass/inshore experts to ensure the perfect actions and rod specs. Featuring fast tapered 46T Torayca blanks and using Fuji Titanium SiC guides, these rods provide smooth, effortless casting and durability. Being extremely sensitive due to our special carbon Synergri
Savage Gear 2 Piece SGS8 Precision Lure Specialist Rod - 9ft 6in
Available in 9-35g & 12-46g
Savage Gear 2 Piece SGS8 Precision Lure Specialist Rod - 9ft 6in. Perfectly balanced rods made for distance and precision casting with lures from the shore. Featruring fast taper Toray carbon blanks incorporating the new T1100G fibres, Fuji’s top-of-the-line Torzite titanium frame guides and Fuji reel seats, these rods provide smooth, effortless casting and extremely comfortable handling. Thousands of hours of testing and casting lures from the shore in various conditions have gone into the
Savage Gear 2 Piece SGS6 All-Around Rod - 8ft 3in
Available in 7-25g, 12-42g, 20-60g models.
Savage Gear 2 Piece SGS6 All-Around Rod - 8ft 3in. Meet the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations. Featuring a specially designed casting-distance-to-casting-accuracy ratio, these high-spec rods are a versatile tool for the modern angler who is constantly changing fishing spots in search of their target. Depending on the lure weig
Savage Gear 2 Piece Salmonoid SG6 Rod - 2.9m - 8-28g
Salmon Travel Spinning Rod
Savage Gear 2 Piece Salmonoid SG6 Rod - 2.9m - 8-28g.
Fishing Rods
Fishing rods are the backbone of any successful angling setup. Whether you’re casting lures on a windswept coastline, targeting carp on a quiet lake, or float fishing on a local river, the right rod gives you control, sensitivity, and confidence. At Uttings, we stock a comprehensive range of fishing rods designed to suit every discipline, skill level, and budget, helping both beginners and seasoned anglers get the most from their time on the water.
What Are Fishing Rods and How Do They Work?
A fishing rod is a long, flexible tool designed to cast a fishing line and absorb the energy of a fighting fish. Modern rods are engineered to balance strength and sensitivity, allowing anglers to feel subtle bites while maintaining enough power to land fish safely. The rod works in harmony with your reel and line, storing energy during the cast and releasing it smoothly to deliver bait or lures accurately.
Fishing rods vary widely depending on their intended use. From short, powerful boat rods to long, responsive float rods, each design reflects a specific fishing style. Materials such as carbon fibre, composite blanks, and advanced resins influence how a rod bends, recovers, and transmits feedback from the water.
How to Choose the Right Fishing Rod for Your Needs
Choosing the right fishing rod starts with understanding where and how you plan to fish. A rod that excels on rivers may feel completely different to one designed for sea fishing or carp angling. Matching the rod to your technique ensures better casting performance, improved bite detection, and less fatigue over long sessions.
Rod length affects casting distance and control. Shorter rods offer precision in tight spaces, while longer rods help achieve greater range on open water. Action describes how much of the rod bends under pressure, ranging from fast-action tips to progressive or through-action blanks that curve more deeply. Power or test curve indicates the rod’s strength and the size of fish it can handle comfortably.
It’s also important to consider build quality and components. High-quality guides reduce line friction, reel seats improve stability, and ergonomic handles enhance comfort during extended use. Durability matters too, especially for anglers fishing in saltwater or challenging environments.
Below is a simple comparison of common fishing rod types and their typical uses:
| Rod Type | Best For | Typical Features |
|---|---|---|
| Carp Rods | Stillwater carp fishing | Long length, strong backbone, large guides |
| Spinning Rods | Lure fishing, predators | Fast action, lightweight, sensitive tip |
| Float Rods | River and coarse fishing | Long, balanced, responsive tip |
| Sea Rods | Beach and boat fishing | Heavy-duty blank, corrosion-resistant fittings |
For anglers building a complete setup, it’s worth browsing complementary equipment such as fishing reels and fly lines to ensure everything works seamlessly together.
Top Fishing Rod Brands and Models at Uttings
Uttings is proud to stock fishing rods from some of the most respected manufacturers in the angling world. Brands like Shimano and Daiwa are renowned for cutting-edge materials and consistent performance, while G. Loomis rods are celebrated for their sensitivity and precision. Snowbee offers excellent value and versatility across multiple disciplines, and Akios is a favourite among serious sea anglers looking for power and reliability.
Whether you’re searching for specialist carp fishing rods, versatile feeder & match rods, or robust saltwater lure rods, our range reflects the needs of modern anglers who demand performance without compromise.
Fishing Rod Tips and Expert Advice
Beginners often benefit from choosing a versatile rod that covers multiple scenarios, allowing skills to develop before investing in more specialised equipment. Professionals, on the other hand, may fine-tune their setup by selecting rods designed for specific venues, fish species, or techniques.
Proper care extends the life of your fishing rod. Rinsing after saltwater use, checking guides for damage, and storing rods in protective sleeves all help maintain performance. Matching the rod correctly to your reel and line weight also prevents unnecessary stress on the blank.
Why Buy Fishing Rods at Uttings
Uttings is a family-run business based in Norwich, established in 1976, with decades of experience in outdoor and field sports retail. We stock premium fishing rods from the world’s leading brands and support every purchase with expert advice and fast delivery. With over 45,000 five-star reviews on Trustpilot, our reputation is built on trust, knowledge, and a genuine passion for the great outdoors. When you buy fishing rods from Uttings, you’re choosing quality, service, and confidence.
Fishing Rods FAQs
What length fishing rod should I choose?
Rod length depends on your fishing style. Longer rods help with casting distance, while shorter rods offer better control in confined spaces.
What does rod action mean?
Rod action describes how the rod bends under load. Fast-action rods bend near the tip, while progressive actions bend further down the blank.
What is test curve on a fishing rod?
Test curve indicates the power of a rod, mainly used for carp rods, showing how much weight is needed to bend the blank.
Are carbon fishing rods better than fibreglass?
Carbon rods are lighter and more sensitive, while fibreglass rods are tougher and more forgiving, making each suitable for different anglers.
Can one fishing rod be used for multiple styles?
Some versatile rods can cover several techniques, but specialist rods perform better when matched to a specific style.
What reel should I pair with my fishing rod?
The reel should balance the rod and match its intended line weight and fishing technique.
How do I look after my fishing rod?
Regular cleaning, careful storage, and checking for damage help maintain performance and extend lifespan.