Fishing Rods
A. Jensen 4 Piece Niphos Fly Rod - 9ft
Saltwater Fly Rod - designed for Seatrout fishing, Light tackle surf fishing and bank fishing in reservoirs and lakes where long casting could be needed. Available in #5, #6, #7 modelsAkios 2 Piece Krave SX390 Beach/Estuary Rod - 13ft / 3.9m - 100-168g (3.5-6oz)
A 13ft 2-piece and 14ft 3-piece model, both suitable for pairing with either fixed spool or multiplier reel, and both accommodating either monofilament or braided lines. Ideally suited to fishing over clean to mixed ground, the slim, 24-ton carbon blank is deceptively powerful and will happily punch out up to 6oz plus bait. They perform admirably with both basic overhead casting and more advanced techniques like Off-The-Ground casting, showcasing their versatility and power from the slim blank.Akios 3 Piece Krave SX420 Beach/Estuary Rod - 14ft / 4.2m - 100-168g (3.5-6oz)
A 13ft 2-piece and 14ft 3-piece model, both suitable for pairing with either fixed spool or multiplier reel, and both accommodating either monofilament or braided lines. Ideally suited to fishing over clean to mixed ground, the slim, 24-ton carbon blank is deceptively powerful and will happily punch out up to 6oz plus bait. They perform admirably with both basic overhead casting and more advanced techniques like Off-The-Ground casting, showcasing their versatility and power from the slim blank.Akios 2 Piece Airlyte 355 Light Specialist Rod - 11ft 6in - 50-140g (2-4oz)
A truly stunning light specialist rod that offers great sport and feel when scaling down leads and baits. It's a delight to hold all session whilst bass fishing in the surf or touch ledgering with a peeler crab close in amongst the weed beds.Akios 3+1 Piece Fury FX 420TT Twin Tip Continental Rod - 4.2m 14ft - 100-180g (4-6oz)
The new FURY FX420/435/450 TT Rods feature an upgraded carbon-mesh reinforced butt section that delivers increased power. What really sets the FURY TT Rods apart, is the addition of twin tips, making these rods a versatile option for a variety of fishing scenarios. The hybrid tip provides excellent bite sensitivity, ideal for targeting smaller species and using lighter baits, while the carbon power tip enables the casting of larger baits for larger fish over greater distances.Akios 3+1 Piece Fury FX450 TT Twin Tip Continental Rod - 4.6m - 15ft - 100-180g (4-6oz)
The new FURY FX420/435/450 TT Rods feature an upgraded carbon-mesh reinforced butt section that delivers increased power. What really sets the FURY TT Rods apart, is the addition of twin tips, making these rods a versatile option for a variety of fishing scenarios. The hybrid tip provides excellent bite sensitivity, ideal for targeting smaller species and using lighter baits, while the carbon power tip enables the casting of larger baits for larger fish over greater distances.Akios 3+1 Piece Fury FX435 SRS TT Twin Tip Power Continental Rod - 4.35m - 14ft 6in - 112-224g (4-8oz)
The new FURY FX420/435/450 TT Rods feature an upgraded carbon-mesh reinforced butt section that delivers increased power. What really sets the FURY TT Rods apart, is the addition of twin tips, making these rods a versatile option for a variety of fishing scenarios. The hybrid tip provides excellent bite sensitivity, ideal for targeting smaller species and using lighter baits, while the carbon power tip enables the casting of larger baits for larger fish over greater distances.Akios 2+1 Piece Kyori ST405 TT SRS Rod - 4.05m/13.5ft - 100-170g/112-224g
This Twin Tip 2 Piece Rod has a Sliding Reel Seat.Akios 3+1 Piece Kyori ST420 TT Rod - 4.2m/14ft - 100-170g/112-224g
This Twin Tip 3 Piece Rod has a Fixed Reel Seat.Akios 3+1 Piece Kyori ST435 TT SRS Rod - 4.35m/14.5ft - 100-170g/112-224g
This Twin Tip 2 Piece Rod has a Sliding Reel Seat.Akios 3+1 Piece Endurance Pro-MAX 420 DX Twin Tip Rod - 14ft - 112-225g
The AKIOS Endurance Pro-MAX 420 DX has been specifically designed for the modern shore angler seeking versatility without sacrificing performance. This rod offers the unique advantage of two distinct configuration choices for the price of one! Built around a high-modulus carbon blank, it comes with both a sensitive hybrid tip and a powerful carbon tip.Akios 3 Piece Momentum 425 SLR Continental Rod - 4.2m 14ft - 100-180g (4-6oz)
The Akios MOMENTUM SLR is a new breed of ultra-lightweight match rods for the very finest quality from AKIOS. Weighing in at just 445g, the MOMENTUM 425 SLR has been designed for modern match anglers seeking to send baits out over very long distances.Akios 3 Piece Airspeed MK II Surf Continental Rod - Black Edition - 4.35m 14ft 6in 112-225g (4-8oz)
The AKIOS Airspeed Surf 435 MKII Black Edition Continental Rod Released back in 2017, the original Akios Airspeed was a massive hit with both recreational and match anglers due to its excellent casting performance and exceptional tip. Akios have now improved upon this modern classic with the introduction of the new AKIOS Airspeed Surf 435 MKII Black EditionAkios 3 Piece AirPower Surf 435 RXP Continental Rod - 4.35m 14ft 6in - 112-225g (4-8oz) - MK11 Black Edition - Black
Beachcasting Rod - 'THE THREE PIECE BEAST' - Arguably the most powerful three-piece continental style rod on the market, the AKIOS AIRPOWER has been designed with one thing in mind, to offer EXTREME casting capabilities.Akios 3 Piece Airpower Surf 435 SRS Continental Rod - 4.35m 14ft 6in - 112-225g (4-8oz)Multiplier & Fixed Spool - MK11Black Edition - Black
New model with shrink wrap handle and sliding Fuji screw lock reel seat allowing anglers to use multiplier or fixed spool reels in various positions up and down the handle - Highly recommendedAkios 2 Piece AirPower Surf 420 GTR Continental Rod - 4.2m 14ft - MK11 Black Edition - Black
Casting Style - Pendulum / Off The Ground / Overhead. Ground Type - Mixed / Rough. A true all-rounder fishing rod suitable for varied fishing situations, one that offers ample power to cast large baits for large fish if needed, yet equally capable of flicking out a bunch of ragworm for plaice, and offering the feel and feedback through the blank to maximise the enjoyment of the fight.Akios 3 Piece Airtorque Surf 435 Continental Rod - 14ft 6in - 112-225g (4-8oz) - Black Edition - Black
The AKIOS AirTorque 435 Black Edition Continental Rod The new Akios AIRTORQUE is set to be an even bigger hit, offering even greater power and greater casting potential. Retaining the remarkable spliced carbon tip that the AIRSPEED was so admired for, despite the step up in power the AKIOS AirTorque 435 Black Edition will detect even the shyest of bites. High Modulus HMX 43T Carbon Rod Blank with Neoteric Reinforced Graphite (NRG) Technology for Phenomenal Casting PerformanceAkios 2 Piece Airsport CBR 4.2m 14ft Rod - 4-8oz
The AKIOS AIRSPORT 420 CBR is a two-piece rod designed for casting both large and delicate baits out over long distances, while still providing excellent bite detection. Constructed on a 14ft, high modulus 40-ton carbon blank, it offers impressive yet accessible power, with a solid hybrid tip that detects the shyest of bites and cushions delicate baits during the cast.Akios 2 Piece Creed GP420 Rod - 13ft 10in - 4-8oz - Black
Casting Style - Pendulum / Off The Ground / Overhead. Ground Type - Mixed / Rough - Developed, tested and meticulously refined over an 18 month period in the hands of one of the UK’s most revered specimen fish hunters, Gareth Griffiths, and North West casting coach and ex-international angler, Jay Pickup, the AKIOS CREED GP420 was brought to life; a beast with finesse.Akios 2 Piece Nanotech Sport Boat Rod - 7ft 2.15m
Available in 6-10lb, 12-15lb, 15-20lb modelsAnyfish Anywhere Match Pro Mk2 Rod - 13ft 7in - 150-175g
It’s a slim, light and responsive rod. It’s faster and crisper, better balanced and has more power reserves than the MK1. It’s a specialist long range match or beach rod designed for clean and mixed ground fishing. It’s the rod everyone has been waiting for.Anyfish Anywhere Grand Prix Pro Mk2 Multiplier Surfcasting Rod - 13ft 10in + Reducer - 150-200g
Anyfish Anywhere Grand Prix Pro Rod - 13ft 10in - 150-200g. The new Grand Prix PRO is based on its predecessor, the Tournament Match Grand Prix. This new slimmed down version is lighter by about 3oz’s and has a 24mm butt. The fishing and casting capabilities are limitless. Whether on the beach or on the tournament field, it's the rod for big leads, big distances and big fish. Think rough and broken ground, where the number one tactic is about getting your fish and gear back, not just about how fAnyfish Anywhere Red Label Tournament GBFS PRO MK2 Fixed Spool Surfcasting Rod - 14ft + Reducer - Casts 4-8oz
New 2021 Model - GBFS PRO MK2 14ft Two equal sections + reducer & sliding winch fitting Fuji BCMNAG Alconites & rod bag with reducer pocket. 'Second generation of Anyfish Anywhere rods will be hard to resist for competent casters' Paul Fenech, Sea Angler - July '21.Anyfish Anywhere Red Label Tournament Match PRO MK2 Multiplier Surfcasting Rod - 13ft 11in + Reducer - Casts 4-7oz (150-200g)
New 2021 Model - Tournament Match PRO MK2 13ft 11in Two equal sections + reducer & sliding winch fitting Fuji BCMNAG Alconites & rod bag with reducer pocket. 'Second generation of Anyfish Anywhere rods will be hard to resist for competent casters' Paul Fenech, Sea Angler - July '21.Anyfish Anywhere 2 Piece Blue Label Range - Four & Bait MK2 Fixed Spool Surfcasting Rod
Casts 3-5oz - Available in 13ft & 14ft - The Blue Label rod series has established itself as a new UK STANDARD in beach rod designAnyfish Anywhere 2 Piece Blue Label Range - Four & Bait MK2 Multiplier Surfcasting Rod
Casts 3-5oz - Available in 13ft & 14ft - The Blue Label rod series has established itself as a new UK STANDARD in beach rod designAnyfish Anywhere 2 Piece Blue Label Range - Six & Bait MK2 Fixed Spool Surfcasting Rod
Casts 5-7oz - Available in 13ft, 14ft & 15ft - The Blue Label rod series has established itself as a new UK STANDARD in beach rod designAnyfish Anywhere 2 Piece Blue Label Range - Six & Bait MK2 Multiplier Surfcasting Rod
Casts 5-7oz - Available in 13ft 14' & 15ft - The Blue Label rod series has established itself as a new UK STANDARD in beach rod designAnyfish Anywhere Bass Pro Mk1 Rod - 12ft 6in - 100-175g
Typical Anyfish Rod which has been suitably designed for purpose. This rod is designed not just for the rod stand but for mobility. Being slim, light and responsive, its specialty lies in bassing, however its versatility is its biggest strength. It can be used on: beaches, estuaries, rock ledges, rock hopping, pollocking and bassing with big lures, ledgering soft baits and casting clipped rigs any thing from 100 to 175grams. Universally rung for fixed spool or multiplier.Anyfish Anywhere 2 Piece Red Label Range - Estuary MK2 Rod
Available in 11ft, 12ft models - Great seller to cover multitude of sins; clean ground to fish over from beaches to rocky out-crops, and most importantly it’s so versatile we had to make it dual-rung therefore available to be used for multiplier and fixed spools.Anyfish Anywhere 2 Piece Uptide Pro Mk 2 Rod - 9ft 6in
Available in 90-200g, 175-300g modelsCortland 4 Piece MkII Competition Nymph Rod - 10ft - #2
Designed for European style NymphingCortland 4 Piece MkII Competition Nymph Rod - 10ft 6in - #3
Designed for European style NymphingCortland 4 Piece MkII Competition Nymph Rod - 11ft
Designed for European style Nymphing - Available in #2, #3Cortland 4 Piece Competition Nymph Rod - 10ft 6in
New for 2020 - Designed for European style Nymphing - Available in #2, #3, #4Fishing Rods
Fishing rods are the backbone of any successful angling setup. Whether you’re casting lures on a windswept coastline, targeting carp on a quiet lake, or float fishing on a local river, the right rod gives you control, sensitivity, and confidence. At Uttings, we stock a comprehensive range of fishing rods designed to suit every discipline, skill level, and budget, helping both beginners and seasoned anglers get the most from their time on the water.
What Are Fishing Rods and How Do They Work?
A fishing rod is a long, flexible tool designed to cast a fishing line and absorb the energy of a fighting fish. Modern rods are engineered to balance strength and sensitivity, allowing anglers to feel subtle bites while maintaining enough power to land fish safely. The rod works in harmony with your reel and line, storing energy during the cast and releasing it smoothly to deliver bait or lures accurately.
Fishing rods vary widely depending on their intended use. From short, powerful boat rods to long, responsive float rods, each design reflects a specific fishing style. Materials such as carbon fibre, composite blanks, and advanced resins influence how a rod bends, recovers, and transmits feedback from the water.
How to Choose the Right Fishing Rod for Your Needs
Choosing the right fishing rod starts with understanding where and how you plan to fish. A rod that excels on rivers may feel completely different to one designed for sea fishing or carp angling. Matching the rod to your technique ensures better casting performance, improved bite detection, and less fatigue over long sessions.
Rod length affects casting distance and control. Shorter rods offer precision in tight spaces, while longer rods help achieve greater range on open water. Action describes how much of the rod bends under pressure, ranging from fast-action tips to progressive or through-action blanks that curve more deeply. Power or test curve indicates the rod’s strength and the size of fish it can handle comfortably.
It’s also important to consider build quality and components. High-quality guides reduce line friction, reel seats improve stability, and ergonomic handles enhance comfort during extended use. Durability matters too, especially for anglers fishing in saltwater or challenging environments.
Below is a simple comparison of common fishing rod types and their typical uses:
| Rod Type | Best For | Typical Features |
|---|---|---|
| Carp Rods | Stillwater carp fishing | Long length, strong backbone, large guides |
| Spinning Rods | Lure fishing, predators | Fast action, lightweight, sensitive tip |
| Float Rods | River and coarse fishing | Long, balanced, responsive tip |
| Sea Rods | Beach and boat fishing | Heavy-duty blank, corrosion-resistant fittings |
For anglers building a complete setup, it’s worth browsing complementary equipment such as fishing reels and fly lines to ensure everything works seamlessly together.
Top Fishing Rod Brands and Models at Uttings
Uttings is proud to stock fishing rods from some of the most respected manufacturers in the angling world. Brands like Shimano and Daiwa are renowned for cutting-edge materials and consistent performance, while G. Loomis rods are celebrated for their sensitivity and precision. Snowbee offers excellent value and versatility across multiple disciplines, and Akios is a favourite among serious sea anglers looking for power and reliability.
Whether you’re searching for specialist carp fishing rods, versatile feeder & match rods, or robust saltwater lure rods, our range reflects the needs of modern anglers who demand performance without compromise.
Fishing Rod Tips and Expert Advice
Beginners often benefit from choosing a versatile rod that covers multiple scenarios, allowing skills to develop before investing in more specialised equipment. Professionals, on the other hand, may fine-tune their setup by selecting rods designed for specific venues, fish species, or techniques.
Proper care extends the life of your fishing rod. Rinsing after saltwater use, checking guides for damage, and storing rods in protective sleeves all help maintain performance. Matching the rod correctly to your reel and line weight also prevents unnecessary stress on the blank.
Why Buy Fishing Rods at Uttings
Uttings is a family-run business based in Norwich, established in 1976, with decades of experience in outdoor and field sports retail. We stock premium fishing rods from the world’s leading brands and support every purchase with expert advice and fast delivery. With over 45,000 five-star reviews on Trustpilot, our reputation is built on trust, knowledge, and a genuine passion for the great outdoors. When you buy fishing rods from Uttings, you’re choosing quality, service, and confidence.
Fishing Rods FAQs
What length fishing rod should I choose?
Rod length depends on your fishing style. Longer rods help with casting distance, while shorter rods offer better control in confined spaces.
What does rod action mean?
Rod action describes how the rod bends under load. Fast-action rods bend near the tip, while progressive actions bend further down the blank.
What is test curve on a fishing rod?
Test curve indicates the power of a rod, mainly used for carp rods, showing how much weight is needed to bend the blank.
Are carbon fishing rods better than fibreglass?
Carbon rods are lighter and more sensitive, while fibreglass rods are tougher and more forgiving, making each suitable for different anglers.
Can one fishing rod be used for multiple styles?
Some versatile rods can cover several techniques, but specialist rods perform better when matched to a specific style.
What reel should I pair with my fishing rod?
The reel should balance the rod and match its intended line weight and fishing technique.
How do I look after my fishing rod?
Regular cleaning, careful storage, and checking for damage help maintain performance and extend lifespan.


