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Lures & Spinners

 

Shimano Exsence Shallow Assassin 'Flash Boost' Lure - 9.9cm - 14g - T07 Green Gold

The Shallow Assassin 99F is an innovative jerkbait that is equipped with a unique ‘Flash Boost’ feature, making this lure a one-of-a-kind for inshore spinning for seabass and bluefish. Flash Boost feature increases ‘flash’ from the lure even when stationary. Equipped with AR-C system for increased casting distance and accuracy Floating - diving depth 0.3m
Shimano Exsence Shallow Assassin Lure - 9.9cm - 14g - T07 Green Gold. The Shallow Assassin 99F is an innovative jerkbait that is equipped with a unique ‘Flash Boost’ feature, making this lure a one-of-a-kind for inshore spinning for seabass and bluefish.
  RRP £19.99 £13.99 In stock Purchase Options

Shimano Exsence Shallow Assassin 'Flash Boost' Lure - 9.9cm - 14g - T06 Black

The Shallow Assassin 99F is an innovative jerkbait that is equipped with a unique ‘Flash Boost’ feature, making this lure a one-of-a-kind for inshore spinning for seabass and bluefish. Flash Boost feature increases ‘flash’ from the lure even when stationary. Equipped with AR-C system for increased casting distance and accuracy Floating - diving depth 0.3m
Shimano Exsence Shallow Assassin Lure - 9.9cm - 14g - T06 Black. The Shallow Assassin 99F is an innovative jerkbait that is equipped with a unique ‘Flash Boost’ feature, making this lure a one-of-a-kind for inshore spinning for seabass and bluefish.
  RRP £19.99 £13.99 In stock Purchase Options
Shimano Bantam Rattlin Sur-Vibe Lure - 62mm 14g - Tiger. The Bantam Rattlin Sur-Vibe has a unique square design body, giving a unique swimming action already starting at a slow retrieve. The Bantam Rattlin SurVibe has a square design body that offers a unique swimming action, capable of emitting truly captivating vibrations. It is designed for recovery techniques that prevent stops and restarts, making the lure sink and rise, thanks to the special " Shimmy fall action ", is captivating even with
  RRP £14.99 £7.00 In stock Purchase Options
 
Shimano Bantam Macbeth Lure - 50mm 12g - Black Chart. The Bantam Macbeth 50 is a great crank for cover cranking. The Bantam Macbeth 50 is a great LURE for fast research. The concept is the same as for normal Macbeth, just a smaller size. Thanks to the low center of gravity, the bait hardly ever stays high in the obstacles. The wide action is due to the "Slash Edge lip", which has a thinner design on both sides, which offers less water resistance and consequently a wider ROLLING action.
  RRP £14.99 £7.00 In stock Purchase Options
These ingeneous links from Snowbee allow quick and easy changes of plugs or lures, without the constant need for tying knots. Simply tie one of these onto the leader and change lures quickly and easily.
4.5 star review (4)     £2.99 Out of stock -

Westin Sandy Andy Sinking Jig Lure - 12g 10cm - RoboCod

The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve.
Westin Sandy Andy Sinking Jig Lure - 12g 10cm - RoboCod. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve.
  RRP £6.99 £5.99 Out of stock -
 
Westin Sandy Andy Sinking Jig Lure - 12g 10cm - Tobis Ammo. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leave m
  RRP £6.99 £5.99 Out of stock -
Westin Sandy Andy Sinking Jig Lure - 12g 10cm - Brown Abalone. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leav
  RRP £6.99 £5.99 In stock Purchase Options
Westin Sandy Andy Sinking Jig Lure - 12g 10cm - Snow White. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leav
  RRP £6.99 £5.99 In stock Purchase Options
 
Westin Sandy Andy Sinking Jig Lure - 12g 10cm - Pearl Sand. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leav
  RRP £6.99 £5.99 Out of stock -
Westin Sandy Andy Sinking Jig Lure - 22g 13cm - RoboCod. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leave much
  RRP £8.99 £7.99 Out of stock -
Westin Sandy Andy Sinking Jig Lure - 22g 13cm - Tobis Ammo. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leave m
  RRP £8.99 £7.99 In stock Purchase Options
 
Westin Sandy Andy Sinking Jig Lure - 22g 13cm - Brown Abalone. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leav
  RRP £8.99 £7.99 In stock Purchase Options
Westin Sandy Andy Sinking Jig Lure - 22g 13cm - Snow White. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leav
  RRP £8.99 £7.99 In stock Purchase Options
Westin Sandy Andy Sinking Jig Lure - 22g 13cm - Pearl Sand. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leav
  RRP £8.99 £7.99 In stock Purchase Options
 
Westin Sandy Andy Sinking Jig Lure - 32g 14cm - Brown Abalone. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leav
  RRP £9.49 £8.49 In stock Purchase Options
Westin Sandy Andy Sinking Jig Lure - 42g 15cm - RoboCod. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leave much
  RRP £9.99 £8.99 In stock Purchase Options
Westin Sandy Andy Sinking Jig Lure - 42g 15cm - Tobis Ammo. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leave m
  RRP £9.99 £8.99 In stock Purchase Options
 
Westin Sandy Andy Sinking Jig Lure - 42g 15cm - Brown Abalone. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leav
  RRP £9.99 £8.99 Out of stock -
Westin Sandy Andy Sinking Jig Lure - 42g 15cm - Snow White. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leav
  RRP £9.99 £8.99 In stock Purchase Options
Westin Sandy Andy Sinking Jig Lure - 42g 15cm - Pearl Sand. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leav
  RRP £9.99 £8.99 In stock Purchase Options
 
Westin Sandy Andy Sinking Jig Lure - 300g 28cm - RoboCod. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leave muc
  RRP £25.99 £20.00 Out of stock
Westin Sandy Andy Sinking Jig Lure - 300g 28cm - Tobis Ammo. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leave
  RRP £25.99 £20.00 In stock Purchase Options
Westin Sandy Andy Sinking Jig Lure - 150g 23cm - Tobis Ammo. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leave
  RRP £17.99 £15.00 In stock Purchase Options
 
Westin Sandy Andy Sinking Jig Lure - 150g 23cm - RoboCod. The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! So whether you use a jig-and-sink method or just a steady retrieve, it won't leave muc
  RRP £17.99 £15.00 In stock Purchase Options

Westin Sandy Andy Weedless Sinking Jig Lure - 10cm 16g - Tobis Ammo

Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-triggering swimming action.
Westin Sandy Andy Weedless Sinking Jig Lure - 10cm 16g - Tobis Ammo. Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-triggerin
  RRP £4.99 £3.99 Out of stock -
Westin Sandy Andy Weedless Sinking Jig Lure - 10cm 16g - Snow White. Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-triggerin
  RRP £4.99 £3.99 Out of stock -
 
Westin Sandy Andy Weedless Sinking Jig Lure - 10cm 16g - Butterfish. Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-triggerin
  RRP £4.99 £3.99 Out of stock -
Westin Sandy Andy Weedless Sinking Jig Lure - 10cm 16g - Pearlescent. Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-triggeri
  RRP £4.99 £3.99 In stock Purchase Options
Westin Sandy Andy Weedless Sinking Jig Lure - 10cm 16g - Black Silhouette. Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-tri
  RRP £4.99 £3.99 In stock Purchase Options
 
Westin Sandy Andy Weedless Sinking Jig Lure - 13cm 23g - Tobis Ammo. Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-triggerin
  RRP £5.99 £4.99 Out of stock -
Westin Sandy Andy Weedless Sinking Jig Lure - 13cm 23g - Snow White. Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-triggerin
  RRP £5.99 £4.99 Out of stock -
Westin Sandy Andy Weedless Sinking Jig Lure - 13cm 23g - Butterfish. Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-triggerin
  RRP £5.99 £4.99 Out of stock -
 
Westin Sandy Andy Weedless Sinking Jig Lure - 13cm 23g - Pearlescent. Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-triggeri
  RRP £5.99 £4.99 In stock Purchase Options
Westin Sandy Andy Weedless Sinking Jig Lure - 13cm 23g - Black Silhouette. Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-tri
  RRP £5.99 £4.99 In stock Purchase Options
Westin Sandy Andy Weedless Sinking Jig Lure - 15cm 33g - Tobis Ammo. Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-triggerin
  RRP £6.79 £5.50 In stock Purchase Options
 
Westin Sandy Andy Weedless Sinking Jig Lure - 15cm 33g - Snow White. Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-triggerin
  RRP £6.79 £5.50 In stock Purchase Options
Westin Sandy Andy Weedless Sinking Jig Lure - 15cm 33g - Butterfish. Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-triggerin
  RRP £6.79 £5.50 In stock Purchase Options
Westin Sandy Andy Weedless Sinking Jig Lure - 15cm 33g - Pearlescent. Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-triggeri
  RRP £6.79 £5.50 In stock Purchase Options
 
Westin Sandy Andy Weedless Sinking Jig Lure - 15cm 33g - Black Silhouette. Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure. The slim body and small paddle tail work at any speed, creating that strike-tri
  RRP £6.79 £5.50 In stock Purchase Options
Westin ShadTeez Slim Predator Lure - 10cm 6g - Official Roach - 3 pcs. This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many different retrieve speeds. It is a smaller brother to the existing 22cm and 27cm versions of this lure, but its small size gives it a little more versatility. Hungry predators will simply inhale the lure, giving you more guaranteed hook-ups. Rigged with a jighead and a rear stinger, this
  RRP £5.99 £5.50 In stock Purchase Options
 
 
 

Lures & Spinners

What Are Lures & Spinners and How Do They Work?

Lures and spinners are artificial baits designed to trigger predatory responses through movement, vibration, flash and profile. They let you cover water quickly, search for active fish and adapt on the fly by changing depth, speed and presentation. From perch and pike to chub and sea species, lure fishing is a hands-on approach where understanding what your lure is doing matters as much as where you cast it.

Spinners create consistent flash and vibration as the blade turns, making them a reliable choice in rivers and coloured water. Other lure styles work differently: some dive to a set depth, others glide and suspend, and soft baits can be fished with subtle hops or steady retrieves. The key is choosing a lure that matches the conditions - and then working it in the strike zone long enough to get noticed.

Control, feedback and adapting to conditions

Lure fishing rewards attention to detail. When you can feel the lure, control its depth and interpret strikes versus weed, you become far more consistent - especially on pressured waters.

How to Choose the Right Lures & Spinners for Your Needs

Building a lure selection is about coverage: different depths, different actions and a small range of sizes that match what fish are feeding on. You do not need hundreds of lures; you need a handful you trust and know how to fish well.

Start with water clarity and depth

In clear water, subtle actions and natural colours can shine. In coloured water or low light, vibration and flash often help fish find the lure, which is where spinners and higher-contrast patterns earn their keep.

Retrieve speed and control

Lure fishing is as much about how you fish it as what you fish. Control speed, add pauses, and pay attention to when takes happen. Once you find a pattern, repeat it before changing too much.

Key Spec What to Look For Why It Matters
Type Spinners, spoons, soft baits, hard baits Different actions suit different waters and fish moods
Size Match prey profile and target species Improves takes and reduces missed hits
Depth control Shallow, mid and deep options Keeps lures in the strike zone
Colour and contrast Natural vs high visibility Better performance in changing light and clarity
Hardware Sharp hooks and strong rings Improves hook-ups and reduces failures

You may also want to explore Predator Rods, Freshwater Lure Reels and Nets to complete a well-balanced kit list.

Use case example: A beginner can learn fast by using spinners as a reliable search lure, then adding soft plastics for slower, more precise work. Experienced anglers often rotate through a small set of confidence lures that cover the key depths and conditions on their venues.

Top Lures & Spinners Brands and Models at Uttings

Uttings stocks a carefully chosen range built for genuine outdoor use. The focus is on dependable construction, sensible design and features that translate into better sessions - not complexity for its own sake.

When it comes to proven, fish-catching lures, Fiiish, Rapala, and Savage Gear are widely regarded as top brands by both recreational and specialist anglers. Fiiish has built a strong reputation for innovative soft lures that combine lifelike action with clever rigging systems, making them especially effective for modern predator fishing in a range of depths and conditions. Rapala is a true classic in the lure world, known for consistently reliable hard baits that deliver realistic swimming actions and dependable performance across freshwater and saltwater venues. Savage Gear focuses on ultra-realistic lure design, using detailed finishes and natural movement to closely imitate prey species, giving anglers confidence when targeting pressured or wary fish. Together, these brands offer a well-rounded lure selection suited to everything from active search tactics to more precise, methodical presentations.

If you're buying your first setup, choose reliability and ease of use so you can build confidence quickly. If you're upgrading, prioritise the improvements you'll notice every time: better materials, smoother operation and longer-lasting performance.

Lures & Spinners Tips and Expert Advice

Control depth first. If you don't know where fish are holding, work through the layers: shallow, mid, then deeper until you find the strike zone. Then repeat that depth and speed before changing lures.

Vary retrieve speed and add pauses. Many takes happen on changes of pace. Once you catch, replicate the retrieve and the angle that produced the take.

Check hooks regularly. Sharp hooks improve hook-ups and can shorten fights, which is better for fish welfare and landing success.

Why Buy Lures & Spinners at Uttings

Uttings is a Norwich-based, family-run retailer established in 1976. With decades of experience in fishing, field sports and outdoor equipment, we focus on premium brands, expert help and fast delivery.

Backed by over 45,000 five-star reviews on Trustpilot, Uttings is known for expert customer service, fast delivery, and a genuine passion for the great outdoors. If you need help choosing the right option, our team can guide you to a setup that fits your venue, method and budget.

Lures & Spinners FAQs

What are spinners best used for?

They're strong search lures, especially in rivers and coloured water where vibration and flash help.

What lure size should I start with?

Start with versatile mid-sizes that match local prey, then adjust for species and season.

Do lure colours matter?

They can. Natural colours suit clear water; brighter options help in coloured water or low light.

How do I choose running depth?

Pick lures that work the water layer you're targeting. Depth control is often key to consistency.

What is the best retrieve speed?

It depends. Cold water often suits slower retrieves, while active fish respond to pace changes.

Do I need wire traces?

For pike and some predator fishing, wire helps prevent bite-offs. Match strength to your method.

How do I avoid snags?

Match lure type to structure, fish shallower over weed and vary casting angles.

Are soft plastics good for beginners?

Yes. They teach depth control and feel, especially when fished slowly.

How do I maintain hooks?

Check sharpness regularly and replace or sharpen when needed.

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