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Freshwater Lure Rods

January Sale Now On - Lots of New Reductions Being Added Every Day
 
Akios 4 Piece Iron-Stik Powerhouse Lure & Bait Travel Rod - 9ft 6in - 50-160g. The Iron-Stik is a new breed of rod from Akios. A powerhouse travel lure and bait rod capable of throwing big lures and baits from the shore or boat, the Iron-Stik has the raw power to retrieve from very deep water loaded with big fish.
  RRP £159.99 £144.99 In stock Purchase Options
Savage Gear 2 Piece Salmonoid SG6 Rod - 2.9m - 8-28g.
  RRP £189.99 £169.99 In stock Purchase Options

Savage Gear 2 Piece Salmonoid SG6 Rod - 3.05m

Salmon Travel Spinning Rod available in 9-32g, 10-36g models
Savage Gear 2 Piece Salmonoid SG6 Rod - 3.05m.
  RRP £189.99 From £169.99 Check stock Purchase Options
 
Savage Gear 4 Piece Salmonoid SG6 TR Rod - 3.05m - 10-36g.
  RRP £209.99 £189.99 In stock Purchase Options

Shimano 2 Piece Expride Spinning Rod - 7ft 2in

Available in 7-21g, 10-30g models
Shimano 2 Piece Expride Spinning Rod - 7ft 2in. The Expride lure rod range exudes quality and sits directly beneath the world famous Poison Adrena in terms of technology. For sensitivity and responsive feel, there is very little to match the stunning Expride. Originally developed as a Bass rod, you'll easily see why we are so excited about the Expride range. If you are looking for a lure rod that matches your high expectations, look no further, the Expride is faultless.
  RRP £234.99 £199.00 Check stock Purchase Options

Shimano 2 Piece Zodias Spinning Rod - 7ft

Available in 0.5-5g, 7-21g, 10-30g models
Shimano 2 Piece Zodias Spinning Rod - 7ft. The Zodias spinning & casting rods are renewed. The current range is popular for its versatility and strength and now a new feature has been added: sensitivity. The CARBON MONOCOQUE grip (known from Poison Adrena) is a big improvement, making the new generation rods lighter and more sensitive!
  RRP £154.99 From £125.00 Check stock Purchase Options
 

Shimano 2 Piece Zodias Spinning Rod - 8ft

Available in 1.5-7g, 3.5-14g models
Shimano 2 Piece Zodias Spinning Rod - 8ft. The Zodias spinning & casting rods are renewed. The current range is popular for its versatility and strength and now a new feature has been added: sensitivity. The CARBON MONOCOQUE grip (known from Poison Adrena) is a big improvement, making the new generation rods lighter and more sensitive!
  RRP £189.99 From £139.00 Check stock Purchase Options
Shimano 2 Piece Zodias Spinning Rod - 8ft 2in - 4.5-21g. The Zodias spinning & casting rods are renewed. The current range is popular for its versatility and strength and now a new feature has been added: sensitivity. The CARBON MONOCOQUE grip (known from Poison Adrena) is a big improvement, making the new generation rods lighter and more sensitive!
5 star review (1) RRP £189.99 £149.00 In stock Purchase Options
 
 
 

Freshwater Lure Rods

What Are Freshwater Lure Rods and How Do They Work?

Freshwater lure rods are purpose-built fishing rods designed specifically for casting, working, and retrieving artificial lures in rivers, lakes, canals, and reservoirs. Unlike traditional bait fishing rods, which are often designed to remain static, lure rods are active tools. They are used constantly throughout the session, allowing anglers to impart lifelike movement to lures such as spinners, crankbaits, soft plastics, jerkbaits, and surface lures.

The defining characteristic of a freshwater lure rod is responsiveness. These rods are engineered to transmit vibration, strikes, and lure action directly to the angler’s hand, providing immediate feedback and improved hook-setting performance. This makes them essential for targeting popular freshwater species such as perch, pike, zander, chub, trout, and bass-style predators.

Freshwater lure rods are typically paired with spinning reels or baitcasting reels, depending on the angler’s preference and the type of lures being used. When matched correctly, the rod, reel, and lure work together to deliver accurate casting, controlled retrieves, and reliable fish-fighting power.

How to Choose the Right Freshwater Lure Rods for Your Needs

Choosing the right freshwater lure rod depends on a balance of technique, target species, and personal fishing style. While there is no single “perfect” rod for every situation, understanding a few core specifications will help narrow the options considerably.

Rod Length and Casting Control

Rod length directly affects casting distance, accuracy, and lure control. Shorter rods, often between 6ft and 6ft 6in, excel in tight swims, urban rivers, and boat fishing where precision matters most. Longer rods, typically 7ft to 8ft, offer greater casting range and improved line control, making them ideal for large lakes, reservoirs, and open banks.

Power Rating and Lure Weight

The power rating of a lure rod indicates the weight range of lures it is designed to cast effectively. Light and ultralight rods suit small spinners and soft plastics for perch and trout, while medium to heavy power rods are better suited to larger hard baits, spinnerbaits, and soft lures for pike and zander. Using a rod within its recommended lure weight range improves casting efficiency and reduces the risk of breakage.

Rod Power Typical Lure Weight Target Species
Light 1–7g Perch, Trout
Medium 7–21g Chub, Zander
Heavy 20–60g+ Pike

Action, Sensitivity, and Materials

Rod action refers to where the rod bends under load. Fast-action lure rods bend mostly in the tip section, offering crisp lure control and quick hook sets. Moderate-action rods bend further down the blank, providing more forgiveness when fighting fish on treble hooks.

Most modern freshwater lure rods are constructed from high-modulus carbon fibre. This material offers an excellent balance of sensitivity, strength, and reduced weight, making it comfortable to fish with all day. Higher-end models often incorporate advanced carbon layering or resin systems to improve durability without sacrificing responsiveness.

Top Freshwater Lure Rods Brands and Models at Uttings

At Uttings, you’ll find a carefully curated range of freshwater lure rods from some of the most respected names in modern lure fishing. Brands such as Akios, G. Loomis, Savage Gear, and Shimano are renowned for their technical innovation, quality control, and consistent on-the-water performance.

Akios lure rods are popular among anglers seeking excellent value and robust construction, particularly for predator fishing. Savage Gear focuses on technique-specific designs that cater to modern lure styles, while Shimano delivers versatile, reliable rods backed by decades of engineering expertise.

These rods pair seamlessly with quality spinning reels and baitcasting reels, and they complement a wide selection of freshwater lures available at Uttings.

Freshwater Lure Rods Tips and Expert Advice

For anglers new to lure fishing, a medium-power spinning rod around 7ft long offers the greatest versatility. It will comfortably handle a wide range of lure weights and species, allowing you to develop different techniques without constantly changing gear.

Experienced anglers often benefit from building a small collection of technique-specific rods. A lighter rod for finesse soft plastics, a fast-action rod for hard baits, and a heavier model for large pike lures can significantly improve efficiency and enjoyment on the water.

Regardless of experience level, proper care is essential. Rinse rods after use, especially if fishing gritty or silty venues, check guides regularly for damage, and store rods safely to avoid knocks that could weaken the blank.

Why Buy Freshwater Lure Rods at Uttings

Uttings is a family-run business based in Norwich, established in 1976 and built on a genuine passion for fishing and the outdoors. With decades of experience in field sports and angling retail, the team understands the demands anglers place on their equipment.

By stocking premium freshwater lure rods from the world’s leading brands and backing them with knowledgeable, friendly customer service, Uttings makes it easy to choose with confidence. Fast delivery, competitive pricing, and over 45,000 five-star reviews on Trustpilot reflect a long-standing commitment to quality and customer satisfaction.

Freshwater Lure Rods FAQs

What rod length is best for freshwater lure fishing?

Most anglers find rods between 6ft 6in and 7ft 6in ideal, offering a balance of casting distance, accuracy, and lure control.

What does rod action mean?

Rod action describes where the rod bends. Fast action bends at the tip for sensitivity, while moderate action bends deeper for added forgiveness.

How do I match lure weight to my rod?

Always stay within the manufacturer’s recommended lure weight range to ensure efficient casting and avoid damaging the rod.

Are carbon lure rods durable?

Modern carbon rods are strong and lightweight, but they should be handled carefully to prevent impact damage.

Can beginners use baitcasting lure rods?

Beginners can use baitcasting rods, but spinning setups are generally easier to learn and more forgiving.

What species are freshwater lure rods designed for?

They are commonly used for perch, pike, zander, trout, chub, and other predatory freshwater fish.

Do I need different rods for different lures?

While one versatile rod can cover many situations, specialist rods improve performance for specific techniques.

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