Boosting the sport experience. Creating functional sportswear designed to enhance the experience in every aspect. To us and our users, sports is not a commonplace activity. It’s a mind-and-body experience that reaches beyond the ordinary, to a state in which we ache to be. Just like us, our users are performers in everything they do. They are not afraid to go their own way and they never compromise on quality. Craft exists to support this attitude - by creating functional sportswear that boosts the experience for the individual performer.